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Join the (RED) Shopathon and help fight two pandemics


The best kinds of gifts are the ones that save lives! That’s why the (RED) Shopathon is back for the sixth year, offering up tons of ways to make your shopping count this holiday season. As a division of ONE, (RED)’s goal is to end AIDS by utilizing the power of people and companies. (RED) contributes profits of sales of (RED)-branded products and experiences to the Global Fund, which aims to end AIDS, tuberculosis, and malaria as epidemics.

As COVID-19 continues to spread around the world and prey upon already weakened health systems, it threatens the progress of (RED)-supported AIDS programs. That’s why this year’s (RED) Shopathon will help fight both pandemics: AIDS and COVID-19.

What is the Shopathon?

Having launched in 2015, the (RED) Shopathon is a holiday shopping extravaganza, bringing together dozens of the hottest brands, hundreds of gifts that give back, alongside your favorite celebrities and influencers, as well as unique interactive experiences.

And this year, (RED) has teamed up with Mavin Records, an African record label, to create a remix of Ladipoe’s song “Jaiye” with Sigag Lauren and Aluna. The song can be downloaded and streamed all with proceeds going towards the Global Fund’s COVID-19 response efforts!

Why shop (RED)?

Shopping (RED) is a way to give a great gift and give back. For every (RED) product purchased, a portion of the proceeds will go to the Global Fund to support critical health services for the world’s most vulnerable. A single purchase can help save a life — it’s that simple.

How to shop (RED)

You can shop (RED) products by visiting (RED)’s Amazon Store. This isa one-stop-shop to find awesome (RED) gifts for everyone on your holiday shopping list, regardless of your budget. Whether you’re looking for a new phone, earrings, a new mask, or something else, there’s a (RED) product for everyone on your gift list — give a gift, save a life!

Ready to shop (RED) Save Lives? Visit Amazon.com/RED to find the perfect gifts that give back and check out red.org/shopathon to learn about other ways to join (RED) in the fight against pandemics this holiday season.

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