About ONE

ONE is an international campaigning and advocacy organization of more than 6 million people taking action to end extreme poverty and preventable disease, particularly in Africa… because the facts show extreme poverty has already been cut by 60% and can be virtually eliminated by 2030, but only if we act with urgency now.

Cofounded by Bono, we raise public awareness and work with political leaders to combat AIDS and preventable diseases, increase investments in agriculture and nutrition, and demand greater transparency so governments are accountable to their citizens. ONE does not raise money itself to build schools, hospitals and the like, but does its work by advocacy and campaigning so that government funds continue to flow to programs that make a difference in people’s lives. ONE works closely with African activists and policymakers as they fight corruption, promote poverty-fighting priorities, monitor the use of aid, and help build civil society and economic development. ONE’s work is strictly politically non-partisan.

In recent years, ONE’s members, together with other campaigners, have played an important role in persuading governments to support effective programs and policies that are making a measurable difference in fighting extreme poverty and disease. Partly as a result of these advocacy efforts, more than 9 million people living in Africa today have access to lifesaving AIDS medication, up from only 50,000 in 2002. Malaria has been cut by 75% in eight African countries since 2000, and 54 million more children across sub-Saharan Africa are now going to primary school compared to 1999.

ONE is not a grant-making organization and does not solicit funding from the public or receive government funding. ONE is funded almost entirely by foundations, individual philanthropists and corporations. We achieve change through advocacy – our teams in Washington, D.C., New York, London, Johannesburg, Brussels, Berlin and Paris educate and lobby governments to shape policy solutions that save and improve millions of lives.

Some of our proudest accomplishments include:

 

Playing a crucial role in the G8’s historic commitment in 2005 to double funding to fight poverty and disease in Africa – and holding their feet to the fire ever since.
Helping secure $95 billion in debt relief for poor countries over the past decade.
Helping develop, pass and secure funding for historic AIDS initiatives, such as the US’s PEPFAR and the Global Fund to Fight AIDS, TB and Malaria
Helping pass legislation in the US and EU to require better transparency in the oil, gas and mining industries to fight corruption and ensure resources benefit the poorest.

(RED)
(RED) is a division of The ONE Campaign, and partners with some of the world’s most iconic brands, such as Apple, HEAD, Coca-Cola and Starbucks, who contribute up to 50% of profits from (RED)-branded goods and services to The Global Fund.

To date, (RED) has generated more than $250 million for The Global Fund to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. All of that money goes to work on the ground – no overhead is taken. The Global Fund grants that (RED) supports have impacted more than 40 million people with prevention, treatment, counseling, HIV testing and care services.

As a legal matter, ONE is a combined effort of two related non-profit, non-partisan organizations, The ONE Campaign and ONE Action. The ONE Campaign is organized under section 501(c)(3) of the Unites States Internal Revenue Code (IRC). The ONE Campaign raises public awareness and educates policy makers about the importance of smart and effective policies and programs, which are saving the lives of millions of people living in the world’s poorest countries. ONE Action is organized under IRC section 501(c)(4), and engages in grassroots and direct advocacy with policymakers and key influencers around the world in support of such policies and programs.

Financials

ONE consists of two separate non-profit organizations, working together in pursuit of one single mission: fighting extreme poverty and preventable disease.

  • The ONE Campaign is a nonpartisan 501 (c)(3) organization, which educates the public and raises awareness of the crisis of extreme poverty around the globe and the progress being made against it through life-saving programs. (RED), a division of The ONE Campaign, partners with the world’s most iconic brands, such as Apple, HEAD, Coca-Cola and Starbucks, to drive corporate dollars to the fight against AIDS through the Global Fund to Fight AIDS, TB and Malaria.
  • ONE Action is a nonpartisan 501 (c)(4) organization which presses lawmakers to support smart, effective policies and programs which are saving lives, educating children and helping those living in the world’s poorest countries lift themselves out of poverty.

Form 990

Each year, ONE completes a Form 990 for both The ONE Campaign and ONE Action. This is an annual reporting return that federally tax-exempt organizations must file with the U.S. Internal Revenue Service. It provides information on the filing organization’s mission, programs, and finances. The latest form is for 2012.

ONE Campaign Download 10.2 MB
ONE Action Download 1 MB

 

2012 Financial Summary: The ONE Campaign

The ONE Campaign spent $30.3 million in 2012. The ONE Campaign financials are audited each year. The chart below shows how these expenses supported our work:

82.9% Allocated to The ONE Campaign’s Programs

The ONE Campaign spent 82.9% of its budget on raising public awareness and educating policy makers in support of smart and effective policies and programs that are saving the lives of millions of people living in the world’s poorest countries. We strive to spend as much of our budget as possible on this work which has direct impact. The percentage of funds committed to these programs is above the international best practice of 80%.

15.3% Management and Administration Costs

A number of management and administrative tasks are necessary to run a global organisation that has seven offices in six countries across the world. ONE keeps management and administrative costs to a minimum. These costs include salaries for staff globally; legal, accounting and banking fees; and an allocation of indirect costs such as office rent, IT and cellular costs, and website costs.

1.9% Fundraising Costs

The ONE Campaign is funded by a combination of foundations, individual philanthropists and corporations. Thanks to the generosity of our donors, ONE does not solicit funding from the general public and as such, is able to keep its fundraising costs low. The costs represented here include costs related to managing grant proposals, and developing and maintaining donor relationships.

Program Investment: The ONE Campaign

The chart below shows the breakdown of The ONE Campaign’s 2012 program expenses:

US Public Education and Awareness Raising: $7,514,372 (30%)

The ONE Campaign educated the US public, media and policy makers about programs in the US International Affairs budget, including those that combat HIV/AIDS, tuberculosis and malaria, and those that are fighting hunger and famine in the developing world. Highlights included a development assistance budget campaign that featured several “Man on the Street” videos in which Americans were asked their views on foreign aid; an education effort during the US-hosted International AIDS Conference, including an event at the Kennedy Center and the creation of a digital AIDS Quilt and a video on the importance of funding for program activities in the neediest settings; an agriculture campaign called Thrive that enlisted celebrity chefs and ONE members to highlight the opportunity the world has to reduce chronic malnutrition for 25 million children by 2016; and a campaign with partners pushing the Securities and Exchange Commission for strong implementation of the Cardin-Lugar extractives provision of the Dodd-Frank Act.

European Public Education and Awareness Raising: $7,175,322 (29%)

The ONE Campaign ran public awareness campaigns across Europe throughout 2012 highlighting the need for the public to remain dedicated to the fight against extreme poverty and disease. In 2012, ONE’s European offices defended aid budgets in Germany, France, UK and Brussels, and campaigned on the impact of the European Union’s foreign assistance budget. We continued to spread the word that development assistance works through our “Living Proof” program, which shares stories and facts about the progress being made. ONE also collaborated with partners to launch the “Trillion Dollar Scandal” campaign, which called on European leaders to stand up to corporate lobbying against the proposed extractive transparency laws in Brussels. Our Thrive campaign called for smart investment in agriculture and nutrition plans. A highlight was ONE’s participation alongside sports legends Mo Farah, Pele and Haile Gebrselassie in a summit to tackle extreme hunger and malnutrition at the close of the London 2012 Olympic Games.

(RED): $4,526,955 (18%)

(RED) was founded to deliver money from the private sector to The Global Fund while generating heat and awareness to keep AIDS on the global agenda. In 2012, (RED) generated $18,458,225 for The Global Fund through partnerships with Apple, Belvedere, Coca-Cola and Starbucks, among many others. In addition to the sale of (RED)-branded products, (RED) and its partners co-activated two core campaigns; (RED) RUSH in June, and DANCE (RED) SAVE LIVES for World AIDS Day in December. (RED) RUSH rallied people to shop, check-in, play games, bid on concert tickets, go to gigs, download songs and donate as part of a campaign to join the fight against AIDS. (RED) marked World AIDS Day 2012 with the launch of DANCE (RED), SAVE LIVES, which engaged the global dance music community along with broad support from (RED) partners Coca Cola and Belvedere. At the year end, (RED) had 3.4 million active followers across its social media networks, and through its campaigns recorded 4.9 billion PR and media impressions, globally. The $18,458,225 generated by (RED) in 2012 was done against an operating budget of $4.5 million, largely funded with a discrete grant from the Bill and Melinda Gates Foundation. The operating budget covered staff salaries and expenses, in addition to campaigning costs including marketing, content creation, events and partnership costs. As of March 2014, (RED) has generated a total of more than $250 million for The Global Fund.

Living Proof Project: $2,087,316 (8%)

In 2012, The ONE Campaign continued the Living Proof campaign, which through messaging and storytelling , lets people know about progress in the fight against poverty thanks to smart, effective programs. ONE produced infographics, public service announcements (PSAs), and videos in support of the project. Examples include a French film on AIDS, a PSA in collaboration with Funny or Die about AIDS, and a video featuring America Ferrera and Alexis Bledel meeting with women in Honduras who are successfully fighting childhood stunting and malnutrition with the help of US government programs. ONE also curated and managed a Living Proof digital database of storytelling assets for the broader NGO community.

Policy Research and Analysis on Aid Tracking: $1,956,709 (8%)

The ONE Campaign launched two major accountability reports in 2012: “The 2012 DATA Report” and “The Beginning of the End? Tracking Global Commitments on AIDS.” At the annual summits for the G8 and the G20, ONE kept transparency and accountability issues high on the agenda and promoted our key policy asks of reducing food insecurity by supporting developing country agriculture plans. ONE also participated in the Pre-G8 Chicago Council Symposium on Global Agriculture and Food Security.

African Engagement and Outreach: $1,817,222 (7%)

Guided by ONE’s Africa Policy Advisory Board (APAB), The ONE Campaign continued to build its office in Johannesburg, South Africa from where it developed and maintained relationships with African policy makers and influencers on the continent. These offices also supported ONE’s work in the US and Europe by helping to lead educational trips for policy makers and key stakeholders to African countries (Ghana, Ethiopia, Lesotho and Zambia) during which participants could see, first hand, the progress being made by the programs they support.

The ONE Campaign is not a grant-making organization and does not directly fund charity projects in developing countries. The single exception is our ONE Africa Award, which is given annually to an African-based civil society organization that employs innovative approaches to help achieve one or more of the Millennium Development Goals. The ONE Africa Award is generously funded by ONE board member Howard G. Buffett.

2012 Financial Summary: ONE Action

ONE Action spent $2.72 million in 2012. ONE Action financials are audited each year. The chart below shows how these expenses supported our work:

87.7% Action Programs

ONE Action spent 87.7% of its budget on pressing policy makers to support smart and effective policies and programs that are saving the lives of millions of people living in the world’s poorest countries.

In the US, ONE Action, together with its members and partner organisations, advocated for increases to the US International Affairs budget and specific policies designed to combat global poverty and disease. This advocacy played an important role in persuading US lawmakers to protect and even increase funding for some of our core priorities, despite a very difficult economic environment. While the appropriations bills were not complete at the end of 2012, The Global Fund was on track to receive $1.65 billion, which was substantially higher than prior levels, with other health programs remaining relatively flat or slightly higher. The President’s agriculture initiative, Feed the Future, was on track to receive a $100 million increase. By showing policy makers how programs are saving lives on the ground, ONE Action was successful in helping to persuade lawmakers on both sides of the aisle to support these critically needed programs.

In Europe, ONE Action was intensely engaged on the extractive transparency elements of the Accounting Directive. Working closely with the coalition group Publish What You Pay, ONE led on a Brussels strategy which resulted in the European Parliament’s Legal Affairs Committee adopting a strong position on the extractive transparency amendments to the Accounting and Transparency Directives. ONE Action’s ONE Vote 2012 campaign in France encouraged ONE’s French members to ask their presidential candidates to detail their policies on development, establishing common ground across French politics for strong legislation for transparency in the extractives and forestry sectors.

11.7% Management and Administration Costs

Management and administrative costs include salaries for global operations staff, including the finance, HR and office management; legal, accounting and banking fees; and an allocation of indirect costs such as office rent, IT and cellular costs, and website costs.

0.6% Fundraising Costs

ONE Action is funded by The ONE Campaign and individual philanthropists. Thanks to the generosity of our donors, ONE Action does not solicit funding from the general public and as such, is able to keep its fundraising costs low.


Donors

ONE is funded by a combination of foundations, individual philanthropists and corporations. We do not solicit funds from the general public or receive government funding. Below is a list of our financial supporters who have generously contributed at least $25,000 to our work since January 2013. Some of our donors have asked for confidentiality and we respect this request.

ONE is especially grateful to our friends at the Bill and Melinda Gates Foundation for their long-time partnership and major support for our 501(c)3 operations.

  • America Movil
  • Anonymous
  • Bank of America
  • Bill and Melinda Gates Foundation
  • Bloomberg Philanthropies
  • Bono
  • Howard G. Buffett Foundation
  • Cargill
  • Caterpillar Foundation
  • Coatue Foundation
  • The Comic Relief Foundation
  • Richard Constant
  • John and Ann Doerr
  • Tony Elumelu Foundation
  • Tom Freston
  • Fund for Policy Reform
  • Anna Getty
  • The William and Flora Hewlett Foundation
  • Paul Tudor Jones
  • Paddy McKillen
  • New Venture Fund
  • Nokia
  • Denis O’Brien
  • Omidyar Network
  • Open Society Foundations
  • The Peter G. Peterson Foundation
  • Ronald O. Perelman
  • Sheryl Sandberg and Dave Goldberg
  • Sherwood Foundation
  • Universal Music Group International
  • Wasserman Foundation

FAQS

Thank you for coming to our website to find out more about ONE. Below you’ll find some frequently asked questions about the organization, which we hope you will find of interest.

What is ONE?

ONE is an international campaigning and advocacy organization of more than 6 million people around the world taking action to end extreme poverty and preventable disease, particularly in Africa.

We raise public awareness and work with political leaders to combat AIDS and preventable diseases, increase investments in agriculture and nutrition, and demand greater transparency in poverty-fighting programs. ONE also works closely with African activists and policymakers as they fight corruption, promote poverty-fighting priorities, monitor the use of aid, help build civil society, and spur economic development.

In recent years, ONE’s members, together with other non-profit partners, have played an important role in persuading governments to support effective programs and policies that are making a measurable difference in fighting extreme poverty and disease. These advocacy efforts have helped more than 7.5 million people living in Africa today have access to lifesaving AIDS medication, up from only 50,000 in 2002. Malaria has been cut by 75% in eight African countries since 2000, and 51 million more children across sub-Saharan Africa are now going to primary school.

(RED) is a division of The ONE Campaign, and partners with some of the world’s most iconic brands, such as Apple, HEAD, Coca-Cola and Starbucks, who contribute up to 50% of profits from (RED)-branded goods and services to The Global Fund.

ONE works through advocacy and campaigning and does not raise funds directly for schools, hospitals and the like, but rather advocates for government programs that make life better for millions of the world’s poorest people. ONE is not a grant-making organization and does not solicit funding from the public or receive government funding. Our work is strictly politically non-partisan.

Who are ONE members?

ONE is a global grassroots movement of more than 4 million people from every walk of life and from across the political spectrum. They’re artists and activists, faith and business leaders, students and scientists, all coming together because something can and should be done about extreme poverty and injustice.

ONE’s tagline has always been: “We’re not asking for your money, we’re asking for your voice.” ONE members support our work by using their voices – and their political clout – to persuade their government representatives to support effective programs that spur development and are making a real, measurable difference in the fight against extreme poverty and disease.

Where is ONE located and how big is your budget?

As of January 2014, ONE had 143 staff members situated in offices in Washington, D.C. (our headquarters), New York (where (RED) is based), London, Johannesburg, Brussels, Berlin and Paris. Our projected budget for 2014 is $31.3 million.

How is ONE governed?

ONE is governed by a 20-member Board of Directors made up of individuals with extensive experience in advocacy and activism, policy, politics and business. The Board oversees ONE’s work and helps to ensure ONE is making progress against its mission. The full Board meets biannually while the Board’s committees meet more regularly, and as needed. The committees include: Program, Executive and Finance, Development, Nominating and Membership, Audit and (RED). ONE’s leadership team, under the direction of CEO Michael Elliott, guides and implements ONE’s strategy.

What is ONE’s Africa Policy Advisory Board?

ONE’s 27-member Africa Policy Advisory Board (APAB), including leading thinkers from a diverse cross-section of civil society, academia, the private sector and media, provides strategic counsel and advice to ONE’s leadership on the latest trends and issues affecting Africa. ONE regularly relies on this advice to inform and adapt its campaigns and policies not only in Africa, but across the global organization.

How is ONE legally structured?

ONE is made up of two legally distinct tax-exempt organizations that have been incorporated in the District of Columbia under US law: The ONE Campaign, which is recognized as a public charity under Section 501(c) 3 of the Internal Revenue Code and which educates the public and raises awareness about extreme poverty around the globe and the progress being made against it through life-saving programs; and ONE Action, which is recognized under Section 501(c) 4 of Internal Revenue Code and which presses lawmakers to support smart, effective policies and programs which are saving lives and helping those living in the world’s poorest countries lift themselves out of poverty.

(RED) is a division of The ONE Campaign, which is recognized under Section 501(c) 3.

How is ONE funded?

ONE is funded by a combination of foundations, individual philanthropists and corporations dedicated to fighting extreme poverty and preventable disease. We do not solicit funds from the general public or receive government funding.

Can I donate to ONE?

ONE does not solicit funding from the general public or receive government funding. If you want to make a financial contribution to help fight extreme poverty and preventable disease, we encourage you to consider one of our partner organizations, the vast majority of which are providing direct services on the ground in Africa and around the world.

If you are a foundation, individual philanthropist or corporation and are interested in opportunities to invest in our advocacy and campaigning work, please contact ONE’s Chief Development Officer Bob Pilon.

How do I apply for a grant from ONE?

ONE is not a grant-making organization and does not provide aid directly to individuals, governments or organizations. The single exception is our ONE Africa Award, which is given annually to an African civil society organization that demonstrates commitment and success in advocacy to promote the attainment of one or more of the Millennium Development Goals. The award is generously funded by ONE’s board member Howard G. Buffett.

As an advocacy and campaigning organization, ONE achieves change through education and advocacy, by raising awareness and pressing politicians to support effective programs, such as The Global Fund or the GAVI Alliance, that are making a measurable difference on the ground.

What does ONE do if it doesn’t give grants or work on the ground in Africa?

ONE achieves change through education and advocacy that results in increased government support for effective development policies and programs that are saving millions of lives in the world’s poorest countries. While a traditional charity might raise money from the public to directly build an AIDS clinic in Africa, ONE lobbies government leaders to fund effective government programs, such as PEPFAR and The Global Fund, that are themselves funding on-the-ground work. Governments are actually the biggest source of funding for many anti-poverty and global health programs, delivering tens of billions of dollars to efforts each year, but those funds are always at risk as government budgets tighten or priorities change. ONE and its members help to increase awareness of the impact of these programs and when they are at risk of being cut, we fight for their continued funding.

In recent years, ONE’s members, together with other non-profit partners, have played an important role in persuading governments to support effective programs and policies that are making a measurable difference in fighting extreme poverty and disease. These advocacy efforts have helped more than 7.5 million people living in Africa today have access to lifesaving AIDS medication, up from only 50,000 in 2002. Malaria has been cut by 75% in eight African countries since 2000, and 51 million more children across sub-Saharan Africa are now going to primary school.

In Africa, ONE works in close partnership with government and local leaders, entrepreneurs, and activists to support sustainable development and economic growth. We support efforts that demand greater democracy, accountability, and transparency because we believe good governance and an active civil society are essential to development.

What issues does ONE work on?

ONE works closely with African activists and policymakers as they invest in poverty-fighting priorities, monitor the use of aid, fight corruption, help build civil society and spur economic development. We campaign to combat AIDS and preventable diseases, increase investments in agriculture and nutrition, bring energy access, and demand greater transparency in the extraction of resources in developing countries and in poverty-fighting programs.

What is (RED)?

(RED) is a division of The ONE Campaign that partners with some of the world’s leading companies, such as Apple, HEAD, Coca Cola and Starbucks, to drive public awareness about and corporate donations to the fight against AIDS through The Global Fund. To date, (RED) has generated more than $250 million in corporate donations to The Global Fund, with 100% going directly to work on the ground with no overhead for operations taken out. By increasing awareness of The Global Fund and the AIDS emergency, (RED) helps ONE and other advocates ensure continued government support for effective programs such as the Fund. You can shop for (RED) branded merchandise at partner retail locations and online at red.org.

What is Bono’s involvement with ONE and (RED)?

Bono co-founded both ONE and (RED) with Bobby Shriver and serves on ONE’s Board of Directors. He plays an active role with both organizations as an advisor and advocate.

What was DATA and how does it relate to ONE?

DATA (Debt, AIDS, Trade, Africa) was a global advocacy organization co-founded in 2002 by Bono, Bobby Shriver and activists Jamie Drummond and Lucy Matthew on the heels of their work in the Jubilee 2000 “Drop the Debt” coalition. Jubilee 2000 was a global alliance of church groups, international justice campaigners and debt policy specialists campaigning for the cancellation of the unpayable debts of the poorest countries to celebrate the year 2000.

DATA proposed the data deal as reflection of Goal 8 of the newly agreed Millennium Development Goals: campaign for debt relief, increased and improved aid especially to fight emergencies like AIDS, and trade reform for developing countries, in return for the leadership of these countries offering their citizens democracy, accountability and transparency. DATA also stood for hard-headed evidence and data-based policies.

In 2004, DATA and dozens of other NGOs helped to create ONE: The Campaign To Make Poverty History, an advocacy and campaigning organization dedicated to fighting extreme poverty and preventable disease. In the lead up to the Gleneagles G8 Summit in July 2005, Bono, Richard Curtis, DATA and others helped to organize the Live 8 concerts to put pressure on the G8 to endorse the findings of the Commission for Africa, which largely reflected the data deal approach and made a commitment to fighting extreme poverty in Africa.

In early 2008, DATA and ONE combined operations under the name ONE.

Where does ONE get its name from?

Contrary to popular belief, ONE is not named after the song of the same name by the band U2, of which ONE’s co-founder Bono is a member.

The name was inspired by the belief that one voice, coming together with many others – the political left and right, business leaders, activists, faith leaders and students – can change the world for the better. The name was also influenced by ONE’s first US campaign in 2004, which called on the US government to allocate an additional 1% of its budget towards the fight against extreme poverty.