WASHINGTON (May 20, 2020) – The ONE Campaign, a global organization campaigning to end extreme poverty and preventable disease, today released a video announcing the launch of #PassTheMic, a campaign featuring global health, economic and policy experts, frontline workers and celebrities joining together to discuss the need for a global response to the COVID-19 pandemic. The video launching the campaign features celebrities such as Penelope Cruz, Julia Roberts, Shailene Woodley and Rainn Wilson, and experts such as Ngozi Okonjo Iweala (Chair, Gavi Board and former Finance Minister of Nigeria), Jen Kates (Director of Global Health & HIV Policy, The Kaiser Family Foundation) and more.
Starting May 21 with Julia Roberts and Dr. Anthony Fauci and continuing for three weeks, celebrities will turn over their social media accounts and followers to frontline workers, health, economic and other experts. Experts will share their perspectives – grounded in data, science and facts – and talk about why a global response to this pandemic is so crucial.
Participants in the campaign include: Yemi Alade, Connie Britton, Millie Bobby Brown, Danai Gurira, Hugh Jackman, David Oyelowo, Sarah Jessica Parker, Tessa Thompson, Rita Wilson, Robin Wright and more. Experts from around the world will be featured including Dr. Anthony Fauci (Director, National Institute of Allergy and Infectious Diseases), Dr. Bill Frist (Former US Senator from TN), Ellen Johnson-Sirleaf (Former President of Liberia), Vera Songwe (Executive Secretary of the Economic Commission for Africa), Craig Spencer (Director of Global Health in Emergency Medicine, New York-Presbyterian/Columbia University Medical Center).
“Beating the virus means listening to the experts and following the science, data and facts to get ahead of it. This impressive group of talent and experts from around the world will put a spotlight on the need for a global response to this pandemic,” said ONE Campaign President and CEO, Gayle Smith. “We need global cooperation and action to fight this pandemic – especially for the people, communities, and countries that are least able to withstand the shock. Because none of us are safe until all of us are safe.”
Below is a schedule of the first six #PassTheMic pairings:
- Thursday, May 21: Julia Roberts and Dr. Anthony Fauci (Director, National Institute of Allergy and Infectious Diseases)
- Friday, May 22: Shailene Woodley and Dame Minouche Shafik (Director, London School of Economics)
- Saturday, May 23: Jennifer Nettles and Dr. Bill Frist (Former Senate Majority Leader and US Senator from Tennessee)
- Sunday, May 24: Calum Worthy and Dr. Issac Olufadewa (Executive Director, Slum and Rural Health Initiative)
- Monday, May 25: David Oyelowo and Gayle Smith (President & CEO, ONE)
- Tuesday, May 26: Hugh Jackman and President Ellen Johnson Sirleaf (Former President of Liberia)
A full list of the celebrities and experts participating, with dates to be announced later, can be found here.
#PasstheMic is part of ONE’s ONE World Campaign which is calling for a global response to COVID-19 that protects the most vulnerable, supports people worst hit economically, strengthens health systems and creates a more just and equal world. ONE supporters across the world have signed our call to action telling governments that a global pandemic demands a global response.
For more information on #PassTheMic, including social content for the takeovers, and a full list of the celebrity and expert pairings, follow ONE on social media for announcements about upcoming takeovers, or visit WWW.ONE.ORG/PasstheMic.
This campaign was produced in partnership with hive. hive is a global collective of creative, marketing and policy experts who build new funding models, strategies, and campaigns for their clients and partners that accelerate change and make the world fairer. Founded by women, it donates 10% of its profits to empower women and girls. Everything hive does is designed to make a difference. @ahiveco ahive.com