Giant White Band to be Projected on UN General Assembly

NEW YORK, NY– Tonight, for the first time ever, the United Nations will allow an advocacy group to project a message of hope and activism on the side of the UN General Assembly Building. ONE: The Campaign to Make Poverty History, joining with the Global Call to Action Against Poverty (GCAP) and UN Millennium Campaign, will project a giant white band, the international symbol of over 75 national campaigns against poverty worldwide, on the front of the UN General Assembly Building.

Over 1.5 million Americans and 150 million people around the world are united by the symbol of the white band, worn by teachers, parents, children, world leaders, students, celebrities and everyday people worldwide. The projection of the white band serves as powerful visual reminder that over 150 million anti-poverty campaigners are watching the World Summit, calling for renewed commitments and increased progress in the fight against extreme poverty.

WHO: The UN Millennium Campaign, ONE: The Campaign to Make Poverty History and Global Call to Action Against Poverty (GCAP)

WHAT: Projection of giant “white band” on front of UN General Assembly Building, the international symbol of over 150 million anti-poverty campaigners worldwide

WHEN: TONIGHT, September 15th, 7:00pm to 9:30pm

WHERE: Front of UN General Assembly Building, at intersection of 45th Street and 1st Avenue

The UN Millennium Campaign supports citizens’ efforts to hold their governments to account for the achievement of the Millennium Development Goals. www.millenniumcampaign.org

ONE: The Campaign to Make Poverty History is an historic effort by Americans to rally Americans, ONE by ONE, to beat AIDS and make poverty history. ONE is a coalition of over 1.5 million Americans, founded by 11 of the nation’s leading relief and advocacy organizations: Bread for the World, CARE, DATA, International Medical Corps, International Rescue Committee, Mercy Corps, Oxfam America, Plan USA, Save the Children US, World Concern, and World Vision. www.one.org The Global Call to Action against Poverty (GCAP) is the world’s largest anti-poverty coalition, whose organizations together represent more than 150 million people globally. The campaign is aiming to make a breakthrough on poverty in 2005 and is calling for world leaders to ‘wake up’ and take concrete steps at the United Nations to achieve the Millennium Development Goals and end poverty once and for all. www.whiteband.org

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