Pass The Mic

This helped us reach a new global audience of millions to help educate the world on how we can protect ourselves, protect others and ensure equitable access to prevention and treatment.   

What We Did  

• Brought together nearly 100 experts & celebrities united to bring their 260 million followers across the globe the facts from the frontline of the fight against #COVID19  
• Celebrities included Julia Roberts, David Oyelowo, Danai Gurira, Hugh Jackman, Sarah Jessica Parker, Robin Wright, Millie Bobby Brown, Shailene Woodley, Busy Philipps, Ashley Judd, Beanie Feldstein, Jameela Jamil, Kumail Nanjiani, Olivia Munn, Zachary Quinto, Michael Sheen, and Laura Marano. Watch the wrap up videos that our digital team put together here and here.  
• Danai Gurira appeared on The Daily Show with Trevor Noah to speak about #Pass The Mic.  

Results  

• 2,300 global media hits, with 4 billion impressions, including USA Today, Good Morning America, Forbes, and CNN International, People and Vanity Fair.  
• 87 million video views and 91 million social actions.   
• Put critical heat and attention on the need for a global response, with billions of dollars committed from the US and other donors.   
• Shortlisted for a Cannes Lion Award, finalist in PR Week’s Purpose Awards, nominated for an Effie.