UK: Cake Across the Country

A birthday cake with 5 candles, surrounded by confetti

Cake Across the Country

This September and October, we’re touring the UK with a giant birthday cake, 1,826 candles and one simple goal: A world where every child gets the chance to live and thrive beyond their fifth birthday. 

Every child is born to live

Born to Live is ONE’s global campaign to make sure every child has the chance to survive, thrive and reach their full potential. 

Every year, millions of children still die before their fifth birthday from causes we know how to prevent. It doesn’t have to be this way. 

We know what works. What we need now is the political will to invest in children and their futures, so more children can grow up healthy, go to school, dream big and shape their own futures. 

Because every child deserves the chance to celebrate their fifth birthday and beyond. 

Our HOPE Report shows what’s possible, and what needs to happen next. 

Colourful front cover of the HOPE Report

It’s Britain’s biggest birthday party and you’re invited!

We’re taking a giant birthday cake with 1,826 candles across the UK this Autumn. 

At every stop, people will add candles, decorations and messages of hope, turning a bare cake into a vibrant symbol of support by the time we reach our finale on the Thames in Westminster.

This travelling birthday party is a powerful way to show politicians just how much the country cares about child survival.

Join us in making every day count

Add your voice to thousands of others calling on the UK Government to put child survival at the heart of its global priorities. 

Sign the petition and call on Prime Minister Andy Burnham to appoint an International Envoy for Children and Young People, putting their futures at the heart of Britain’s international cooperation and its G20 presidency in 2027. 

Every child is born to live. Help make sure they get the chance to thrive. 

Five illustrated children gathered around a birthday cake