The clothes store where everything is free

Yesterday a new store opened in Cape Town, South Africa – and everything is free.

Street Store has captured the imagination of people instantly. Anyone can come and donate clothes and shoes to the pop-up store, they are sorted and displayed, and homeless people can then pick out items they need.

Being able to choose clothes that fit, in a style and colour we like is something most of us take for granted.  But living on the streets often takes this simple dignity away, as one man explains in the video above.

Cape Town, like so many cities around the world, has a growing homeless population.  What Street Store does is give people a small opportunity to help this community in a real way – providing a solution to the dilemma many people face of wanting to help but not knowing the best way to do that.

The project is a collaboration between Cape Town advertising agency M&C Saatchi and the Haven Night Shelter.  They want the idea to take off around the world, and have created downloadable posters and instructions so anyone, anywhere can do exactly that.

If you’d like to create pop-up Street Store in your city, head over to their website and make it happen!