Do Agric, It Pays

In 2014 ONE launched the Do Agric, It Pays campaign. It called on African governments to keep their promises to invest in agriculture and support smallholder farmers.

The campaign was launched at the African Union Summit with a speech by Elizabeth, a successful female farmer from Uganda; an appearance from musician D’banj; and a video message from Ivorian football star, Yaya Touré.

Over the course of the campaign, over 2 million Africans rose to the occasion and joined ONE in sending a message to leaders by signing the Do Agric petition. These actions made this the biggest mobilisation in ONE’s history!


  • Featuring 11 different languages, the song encouraged African leaders to invest in agriculture in order to ensure food security, create jobs, and boost economies.
  • We delivered the Do Agric petition signatures and policy recommendations to four heads of state, a vice president, and six ministers of agriculture across 10 countries.


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