ONE’s agit8 campaign launched in 2013 in the lead up to the G8 summit in the United Kingdom. ONE supporters partnered with some of the world’s biggest artists to urge world leaders to take decisive action towards ending extreme poverty by 2030.
When people come together and raise their voices, extraordinary things can happen. The agit8 campaign used protest songs to send a message that we will not be passive in the fight against extreme poverty.
WHAT WE DID
- To kick off the campaign, ONE hosted a two-day pop up concert in London. It featured over two dozen artists at the Tate Modern on the bank of the River Thames, including Paloma Faith, KT Turnstall, Jamie Cullim, and David Gray, who covered some of our favourite protest songs, like Harrowdown Hill by Radiohead and Killing in the Name Of by Rage Against the Machine.
- ONE volunteers collected signatures for our petition to the G8, which asked leaders to commit to improving food security and increased transparency to help alleviate poverty globally.
- We also teamed up with some of YouTube’s most popular artists to form Come Together: The YouTube Project.
- We also created ONE’s Ultimate Protest Song playlist with ONE supporters favorite songs. ONE supporters voted for their favorite artists after watching videos from each musician. Artists who received 1,000 or more votes on their videos were featured on the playlist, which included will.i.am, Mumford & Sons, Bruce Springsteen, Elvis Costello, U2, and Sting.