Deborah Dugan is the Chief Executive Officer of (RED). (RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and consumers to help fight AIDS in Africa. (RED) partners with the world’s most iconic brands, such as Apple, Starbucks and Converse, who contribute profits from sales of (RED)-branded products and services to the Global Fund to Fight AIDS, Tuberculosis and Malaria. To date (RED) has raised $325 million with 100% of that money going to AIDS programs that have helped impact 60 million lives. Deborah joined (RED) in 2011, and under her leadership (RED) has welcomed global partners such as The Coca-Cola Company, SAP, and Latin America’s major mobile carriers Claro and Telcel.
With Deborah at the helm, (RED) has continuously pushed the boundaries for how social media is used for social good. In 2011 (RED) was recognized as the first cause to have reached over 1 million on both Facebook and Twitter, and recently became the first ever nonprofit to launch a Global Filter on Snapchat in partnership with the Bill & Melinda Gates Foundation, raising $3 million in one day. Prior to (RED), Deborah was President of Disney Publishing Worldwide, generating $1.8 billion in global retail sales. During her eight years at Disney, she oversaw 275 magazines and published more than 4,000 new book titles. In particular, she developed The Cheetah Girls, Artemis Fowl, acquired Baby Einstein, and launched Disney English language learning programs throughout Asia. She also served as Senior Advisor to the Tribeca Enterprises Board. Deborah’s roots are in the music industry – she spent many years as Executive Vice President at EMI/Capitol Records. Deborah began her career as an attorney on Wall Street.