Why this Nigerian chose rural farming over a suit and tie

Why this Nigerian chose rural farming over a suit and tie

A version of this article, written by Kate Douglas, was originally published by How We Made it in Africa 


Photo credit: Springboard

In 2007, when Lawrence Alaba Afere graduated from university, he shocked his family with the news that he was not going to use his business management degree to get a high-paying job in the big city. Instead, he wanted to pursue social entrepreneurship in agriculture in his hometown Akure, a low-income community in southwest Nigeria.

“It was a difficult decision because my family expected I’d get a job in the city and then be able to help them as well.”

His family thought he was crazy. After all, who would willingly choose the hard labor of farming over a high-paying job? “But I told my parents: ‘Please, I need to do something different with my life.’”

And that is exactly what he did. Today he is the founder of Springboard, an organization that combines organic farming with entrepreneurial training to create jobs and promote sustainable agriculture. It offers young people a six-month course that teaches practical agriculture and business skills. Participants are also placed into groups and provided with inputs and farm land which they are responsible for cultivating. After harvesting, each group gets 80% of the profit, with the remaining 20% being reinvested into the sustainability of Springboard.

And Afere’s parents could not be prouder. The organization has not just generated stable incomes for himself and many other youths in his community. His initiative has also led him to be named a Mandela Washington Fellow last year, where he spent a few weeks in the US meeting President Barack Obama and a number of global business leaders.

Inspired by shocking statistics

Social entrepreneurship was not Afere’s initial plan when he started university. Like many in his class, he was excited about a job within the banking, oil or gas sector. “And I studied really hard so I could get a good job.”

But he will never forget the exact moment this all changed for him. It was Friday, November 17, 2006. He was at the library and came across a report by the minister of education. It revealed some shocking statistics about unemployment, and how the majority of young people finishing school were unable to find work. But most shocking of all was the predicted effect this would have on the population.

“It said by 2020, Nigeria – my dear country – would have raised over 20 million highly skilled criminals. Every year we are raising more than one million skilled criminals… We are not raising highly skilled professionals in medicine, in law, vocational skills, but we are raising criminals.

“And so all my plans for life, for everything, changed from that. I decided that rather than just getting a job, let me rather help young Nigerians get jobs – and in the process get something going for myself.”


Photo credit: Springboard

A net importer of food? That’s crazy!

Once Afere knew he wanted to be a social entrepreneur focused on youth empowerment and job creation, the next step was to work out where he could best do this. Nigeria’s under-utilised agricultural potential caught his attention.

“Why do we import a lot of food into the country when we have millions of hectares of land that we could use to produce our own?

“If you combine agriculture with youth, you can transform this country within years. And that’s why I decided I’m going to help do that.”


Photo credit: Springboard

So in 2008 he started the Youth Farm Project which brought together young people in his community to cultivate some donated land. The initiative grew and was renamed Springboard in 2012. It has trained over 500 youths since inception. And the programme is also scaling up operations so it can train 100 people every six months.

Towards the end of last year, Afere also managed to raise enough capital to start construction on a plantain chips processing and packaging factory. And last month it began production of Springboard’s branded plantain chips. They are already being sold in three Nigerian states, and Afere plans to distribute to other African countries in the future.

Farming is a business

According to Afere, one of the initiative’s goals is to change the perception of farming amongst Nigerian youth. Many do not view it as an attractive career path.

Especially the young people in the rural and semi-urban areas; they have seen their parents over the years suffer as farmers… They are so poor and the middle men make more money than they do. And so these young people are discouraged. This is one reason why they want to leave rural areas and go to the cities in search of jobs.”

To slow this trend Afere hopes to make agriculture “fashionable” among youth. “We help them to see there is a good market for produce, and that you can actually become wealthy cultivating the land.”

The initiative also teaches business skills, such as how agri-preneurs can get produce to market without using middle men that cut into profits.

“Farming should be a business. It should not be seen as something only poor people do. You can build your farm and it can become a great business. So we teach farming as a business. And if you run your business well, it can help you earn a good income. So that’s what we help them to see: they are a farmer and they are an entrepreneur.”

Lawrence Afere teaching students about agriculture and business.

Lawrence Afere teaching students about agriculture and business.

The program shows that good farmers and good entrepreneurs have a lot in common. For example, to nurture and grow both crops and companies require hard work, teamwork, re-investment, time-management, planning ahead and patience.

According to Afere, he has seen some positive changes over the past two years as more young people begin to see benefits in agriculture and are proudly posting about farming on social media.

He advises others who want to pursue entrepreneurship to be aware of the risks, and make sure they are driven by something greater than money.

“Regardless of how much you are being paid, it doesn’t compare with the reward that comes when you follow the path of entrepreneurship, because entrepreneurs change the world. So ask yourself – do you want to transform this world?”

“For me I want to do a very big thing: I want to change this world. And I have started doing that in my small community here in Nigeria.”


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