We wanted to let you in on some big plans we have for today. We need your help to really make a splash…
Two months ago, we launched a bold new campaign with a simple – but pretty darn powerful – message: Poverty is Sexist. And today, we’re trying something a bit different to spread this message far and wide…introducing the #strengthie!
Show the world you stand #WithStrongGirls everywhere by posting a #strengthie – your own photo version of the iconic ‘Rosie the Riveter’ image to your social media channels. Even better? Share your #strengthie image #WithStrongGirls you know by tagging family and friends (males AND females) and encouraging them to take one too!
Here’s some share language to go along with your photo:
- Show your #strengthie, just like Rosie the Riveter. Stand #WithStrongGirls everywhere
- I’m taking a #strengthie, because I’m #WithStrongGirls everywhere. Join me, @NAME, @NAME, @NAME?
But posting your photo is just the start. We’ll then print and display tons of these #strengthies right where leaders meet (before the big G7 meeting in just a few weeks) and we’ll make sure they know that Poverty is Sexist, we refuse to accept it, and we expect them to act.
Take your photo, share with the strong woman (and men) in your life, and help us get world leaders to act.
We can’t wait to see your #strengthies!