You’ll give more with your gifts when you SHOP (RED)!

You’ll give more with your gifts when you SHOP (RED)!


Join the fight against extreme poverty

What’s better than being able to buy fantastic products from the world’s most popular brands, all on one site? Being able to do some good while you shop! That’s exactly what will happen during (RED)’s fourth annual (SHOPATHON)RED!

(SHOPATHON)RED brings a whole new meaning to online shopping. When you shop (RED) on, a percentage of everything you spend goes to the Global Fund to Fight AIDS, Tuberculosis and Malaria. There’s hundreds of products to choose from, including Apple products, stocking stuffers, cookware, tasty treats, clothing and accessories, and so much more!

Every dollar spent stretches even further, thanks to Bank of America. As the official payment provider for (SHOPATHON)RED, Bank of America will donate 20 cents for every dollar spent at, up to $1.5 million.

Celebrity experience

This year’s (SHOPATHON)RED will also include a chance to win an exclusive celebrity experience. Have Bono and Lady Gaga write a song about you, join Brad Paisley on stage, get a cooking lesson from Snoop Dogg – pick from any of the possible experiences!

Every time you donate $10 to (RED), you’ll get one entry into the sweepstakes to meet a celebrity of your choice. You can also set up a fundraising page, and every person who donates $10 on your page will also get you an entry. The winners will get a once-in-a-lifetime experience, but no matter what, all the money will go towards the fight against AIDS.

Your money matters

(RED) is a division of ONE, and was founded in 2006 to engage people and companies in the fight against AIDS. (RED) partners with the world’s biggest brands and organizations to develop products and services that directly contribute to the Global Fund. These contributions are then invested in HIV/AIDS programs in 8 countries in sub-Saharan Africa: Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia.

To date, (RED) has generated more than $500 million for the Global Fund and impacted nearly 110 million lives through a range of life-saving programs focused on testing, treatment, counseling and care services. 100% of the money (RED) raises goes to work on the ground—no overhead taken.

Get the perfect gifts for everyone on your holiday list, and maybe even meet a celebrity or two, while giving back at the same time. (SHOPATHON)RED lasts until December 31, 2018.

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