This blog comes to us from our partner Indego Africa.
While many of us wish to make a positive difference in the world, it can be hard to figure out how to do it. As individuals, how can we drive change in our communities and around the globe? Where is a good place to start?
One answer – which may surprise you – is…shopping.
Yes, that’s right – from the groceries we eat to the clothes we put on our backs, the decisions we make everyday about what and what not to buy can profoundly impact the world in which we live. This line of thinking – often called “conscious consumerism” – is on the rise as buyers are becoming increasingly invested in the way that products are made and the effects they have on people and the environment.
At Indego Africa, we believe deeply in the power of ethically made products that empower the people who create them. That’s why we partner with more than 800 female artisans across Rwanda, providing them with opportunities to earn fair-trade, sustainable income for their beautifully handcrafted products. We sell these pieces around the world, and pool 100% of the proceeds from sales, along with grants and donations, to fund education programs for the very same women.
While we are just one of a growing number of socially responsible brands, we want to share with you why we love what we do and hopefully inspire you to jump on the shopping-for-a-cause train too!
- Each product provides a woman with a real, living wage. We believe in paying our artisan partners fairly, honoring the incredible skill, patience, and creativity that goes into their work (some products, like our colorful plateau baskets, each take 2-3 days to make!)
- With increased income, women are able to care for themselves and their families. Most of our artisan partners are mothers, and like all moms they want nothing more than to create beautiful lives for their children. We are deeply inspired by their determination and proud to see them earn enough not only to provide for their families’ basic needs – like food and housing – but also to invest in their children’s futures by sending them to school.
- All proceeds go towards education. We believe that education is the key to empowerment. That’s why we provide our partners with a range of educational opportunities – both at our Leadership Academy and onsite at their workplaces – to help them develop the life-long knowledge and skills they need to thrive as confident businesswomen, creative entrepreneurs and powerful community leaders.
- There is something distinctly special about a product that is handmade. We love to shop products made with love and care – to feel the soul and craftsmanship in every stitch. It is a way of connecting with artisans around the world – of sharing in their culture and traditions and celebrating their remarkable crafts.
As you can see, empowering women through artistry and education is a cause we are deeply passionate about. But now we want to turn it over to you: what causes are most important to you? What companies are out there fighting for them too?
As Olivia Wilde, actress and co-founder of Conscious Commerce, likes to say: “your dollar is your vote.” By choosing to direct the money we already spend towards products and companies we believe in, we can not only make a difference in the world but also send a powerful message to corporations that we will not support products that are harmful to humanity.
It may sound simple, but as consumers we have more power than we think. By introducing a little bit of passion and purpose into our purchases, we can make a whole lot of difference.
To see more of our products, made with love by women in Rwanda, please click here.