This post, written by ONE Campaigns Manager Gwadamirai Majange, originally appeared on our International blog.
Have you heard about the Global Goals? Well, it’s time to #TellEverybody.
Written, recorded, produced, and released by Africans, the “Tell Everybody” song and video aims to ignite the political passions of young people to hold their leaders to meeting the Global Goals by 2030!
The effort features some of Africa’s biggest stars, including Mafikizolo (South Africa), Yemi Alade (Nigeria), Diamond (Tanzania), Sauti Sol (Kenya), Toofan (Togo), and Becca and Sarkodie (Ghana).
Featuring verses in English, French, Swahili, Pidgin and Zulu, “Tell Everybody” is just one of Africa’s contributions to the ambitious global initiative to get the word out on the UN’s Sustainable Development Goals (SDGs) to everyone on the planet within seven days of being adopted on September 25.
“Tell Everybody” is also Africa’s first-ever crowdsourced song! To capture the voice of Africa’s youth, a mobile competition launched and saw people from 24 African countries submitting lyrics via their mobile phones. Each of the winners received a $500 prize and a songwriting credit on the track!
“We decided to let the young voices of Africa be heard in this song,”says Cobhams Asuquo, the song’s producer. “Not only did we love the winning verses, but all the entries informed the vision, lyrics, and sound of the song. The African youth are powerhouses in their own right and collectively, they can make change happen.”