By unlocking the full potential of girls and women around the world, extreme poverty could be ended for good. So we thought it appropriate to look back at some of our favorite global campaigns that prove that women totally rock. And most importantly – they show how important it is to invest in girls and women around the world.
1. #LikeAGirl
Ever been told you do something like a girl? Always understands how hard it can be to grow up, so to support confidence in young girls and beyond, they’ve launched #LikeAGirl. People can help make sure that girls all over the world keep their confidence by showing them that doing things #LikeAGirl is a really AWESOME thing.
2. This Girl Can
Launched by Sport England, This Girl Can celebrates active women who are doing their thing no matter how well they do it or how they look doing it. The campaign aims to inspire women and to prove that even judgment can be overcome. My favorite part? Nothing, not even sweat, can stand in their way.
3. Half the Sky
The Half the Sky Movement is working to put an end to the oppression of women and girls all around the world. Based off of the book by Nicholas Kristof and Sheryl WuDunn, Half the Sky: Turning Oppression into Opportunity for Women Worldwide, the movement raises awareness of women’s issues and also provides concrete steps to fight for women. We are all a part of the solution.
4. #NotBuyingIt
@SInow gives us teachable moments with #SISwim cover http://t.co/JFabdlwvhv #notbuyingit
— elucas (@elucas25) February 24, 2015
Love @mindykaling @AmericanExpress ad saying women in Hollywood didn’t used to look like her, until she made a difference. #MediaWeLike — Miss Representation (@RepresentPledge) February 23, 2015
The Representation Project launched the #NotBuyingIt campaign to call out sexism in the media. This campaign provided a platform for consumers to target different media outlets that they believed enforced negative gender stereotypes. On the flipside of the issue, they also launched #MediaWeLike, allowing people to share positive media that celebrates girls and women. The ultimate goal of The Representation Project is to challenge and overcome gender stereotypes so that everyone can fulfill their potential.
5. Make Yourself
Photo credit: Nike Women
Inspiration meets aspiration in Nike’s Make Yourself campaign. Featuring elite female athletes, such as Allyson Felix, Li Na and Hope Solo, these women show that with hard work and dedication, anyone – regardless of their gender – can overcome obstacles to improve their lives and achieve their dreams. Throughout the campaign, these women shared their own stories and goals to encourage women worldwide to stand their ground and to “make themselves.”
6. Women Should
Photo credit: UN Women
Google’s search autocomplete feature can be quite useful. But when it comes to women’s rights, who knew such results would be suggested? UN Women used actual Google searches to highlight the widespread prevalence of sexism and discrimination against women, creating the #WomenShould campaign with Memac Ogilvy and Mather Dubai to generate conversation.
7. I Will What I Want
Under Armour celebrates women through the I Will What I Want campaign – reminding you that when you have will, you don’t need permission, advice or affirmation to do or be what you want. It’s a great reminder that if you set your mind to it, you can achieve it and don’t let anyone tell you no.
8. Speak Beautiful
They’ve brought us beauty products for years, but now, Dove is teaming up with Twitter to merge beauty with social change. Through the Speak Beautiful campaign, Dove aims to change the way we talk about beauty on social media – replacing negative comments with positivity. It all begins with one simple tweet…
