The first-ever (SHOPATHON)RED launches on December 1 — World AIDS Day and Giving Tuesday! Kicking off on Jimmy Kimmel Live, (SHOPATHON)RED is a wild holiday shopping extravaganza, selling iconic (RED) products and incredible celebrity experiences throughout the month of December.
Every dollar (RED) raises through (SHOPATHON)RED will be matched by The Bill & Melinda Gates Foundation, up to $20 MILLION.
There’s never been a better time to SHOP (RED), SAVE LIVES!
On December 1 – World AIDS Day and Giving Tuesday – the first ever (SHOPATHON)RED to fight AIDS officially kicks off. A (RED) shopping extravaganza featuring the likes of Bono, Scarlett Johansson, Snoop Dogg, The Weeknd, Meryl Streep and co-produced by VICE Media, (SHOPATHON)RED will live on-air and online through the holidays, selling iconic (RED) products, limited edition pieces, and the chance for fans to win once-in-a-lifetime experiences with celebrities in partnership with the online giving platform, Omaze. Raising money for the Global Fund to fight AIDS, every dollar will be matched by The Bill & Melinda Gates Foundation, up to $20 million, meaning there have never been more reasons to SHOP (RED) and SAVE LIVES.
Jimmy Kimmel Live!
On December 1, ABC’s Jimmy Kimmel Live! will kick off (SHOPATHON)RED with a tongue-in-cheek take on the world of home shopping. Joined by Olivia Wilde, the show will feature (RED) products and guest stars launching once-in-a-lifetime experiences to help the fight to end AIDS. Appearances include Bono, Matt Damon, a live performance by The Killers and special segments with Tom Brady and Shaquille O’Neal, among other surprises. Jimmy Kimmel Live! airs weeknights at 11:35|10:35 CT on ABC.
“We’re doing a very special show on December 1 with many stars in support of (RED) to raise money to fight AIDS on World AIDS Day. It will be a great show for an important issue,” said Jimmy Kimmel.
In addition to co-producing (SHOPATHON)RED, VICE will take a look at the revolutionary breakthroughs in HIV/AIDS prevention and treatments in the brand new VICE Special Report: Countdown to Zero, airing at 9pm ET/PT on December 1, exclusively on HBO. The 60-minute report is hosted by VICE co-founders Shane Smith and Suroosh Alvi.
There are even more ways for you to support (RED) and fight AIDS:
- For the eighth year, (RED) partner Starbucks will contribute 10 cents for every handcrafted beverage sold at participating US and Canada locations to the Global Fund to fight AIDS.
- From Nov 30 – Dec 4, Supercell is turning all three of their incredibly popular games (RED) – Clash of Clans, Boom Beach and Hay Day. Special (RED) items are available only on iOS with 100% of proceeds going to fight AIDS.
- Through December 20th, fans of concerts, sports, theatre and family events can support (RED) by adding a $5-25 contribution to their Ticketmaster and Live Nation ticket purchases.
- On December 1st, the Uber app will go (RED). Riders in the US will be able to choose to ride (RED), which will allow them to make a $5 donation to fight AIDS at the end of their trip.