(RED) and Jimmy Kimmel host star-studded shopping special on World AIDS Day

(RED) and Jimmy Kimmel host star-studded shopping special on World AIDS Day


Join the fight against Extreme Poverty

The first-ever (SHOPATHON)RED launches on December 1 — World AIDS Day and Giving Tuesday! Kicking off on Jimmy Kimmel Live, (SHOPATHON)RED is a wild holiday shopping extravaganza, selling iconic (RED) products and incredible celebrity experiences throughout the month of December.

Every dollar (RED) raises through (SHOPATHON)RED will be matched by The Bill & Melinda Gates Foundation, up to $20 MILLION.

There’s never been a better time to SHOP (RED), SAVE LIVES!



On December 1 – World AIDS Day and Giving Tuesday – the first ever (SHOPATHON)RED to fight AIDS officially kicks off. A (RED) shopping extravaganza featuring the likes of Bono, Scarlett Johansson, Snoop Dogg, The Weeknd, Meryl Streep and co-produced by VICE Media, (SHOPATHON)RED will live on-air and online through the holidays, selling iconic (RED) products, limited edition pieces, and the chance for fans to win once-in-a-lifetime experiences with celebrities in partnership with the online giving platform, Omaze. Raising money for the Global Fund to fight AIDS, every dollar will be matched by The Bill & Melinda Gates Foundation, up to $20 million, meaning there have never been more reasons to SHOP (RED) and SAVE LIVES.

Jimmy Kimmel Live!

On December 1, ABC’s Jimmy Kimmel Live! will kick off (SHOPATHON)RED with a tongue-in-cheek take on the world of home shopping. Joined by Olivia Wilde, the show will feature (RED) products and guest stars launching once-in-a-lifetime experiences to help the fight to end AIDS. Appearances include Bono, Matt Damon, a live performance by The Killers and special segments with Tom Brady and Shaquille O’Neal, among other surprises. Jimmy Kimmel Live! airs weeknights at 11:35|10:35 CT on ABC.

“We’re doing a very special show on December 1 with many stars in support of (RED) to raise money to fight AIDS on World AIDS Day. It will be a great show for an important issue,” said Jimmy Kimmel.


In addition to co-producing (SHOPATHON)RED, VICE will take a look at the revolutionary breakthroughs in HIV/AIDS prevention and treatments in the brand new VICE Special Report: Countdown to Zero, airing at 9pm ET/PT on December 1, exclusively on HBO. The 60-minute report is hosted by VICE co-founders Shane Smith and Suroosh Alvi.

There are even more ways for you to support (RED) and fight AIDS:

  • For the eighth year, (RED) partner Starbucks will contribute 10 cents for every handcrafted beverage sold at participating US and Canada locations to the Global Fund to fight AIDS.
  • From Nov 30 – Dec 4, Supercell is turning all three of their incredibly popular games (RED) – Clash of Clans, Boom Beach and Hay Day. Special (RED) items are available only on iOS with 100% of proceeds going to fight AIDS.
  • Through December 20th, fans of concerts, sports, theatre and family events can support (RED) by adding a $5-25 contribution to their Ticketmaster and Live Nation ticket purchases.
  • On December 1st, the Uber app will go (RED). Riders in the US will be able to choose to ride (RED), which will allow them to make a $5 donation to fight AIDS at the end of their trip.

Watch Jimmy Kimmel Live! on December 1 to see the launch of (SHOPATHON)RED and visit (RED) to learn how you can help support the fight against AIDS!


Join the fight against Extreme Poverty

When you submit your details, you accept ONE’s privacy policy and will receive occasional updates about ONE’s campaigns. You can unsubscribe at any time.

Join the Conversation

Comment Guidelines