Akon: Why I’m joining ONE and USC’s #PowerProject Campaign Lab

Akon: Why I’m joining ONE and USC’s #PowerProject Campaign Lab


Join the fight against Extreme Poverty

Akon attends USC Professor Steven Lamy’s IR 210: “Introductory Theory and Analysis in International Relations” class and provides feedback to the students on their ideas.

If you had to cook a meal without electricity could you do it?  What if you checked into a hospital with no refrigerator for medicine, no power for life-saving equipment?  Would you feel safe? What about getting school work done after the sun goes down?  How would you do it without flipping on the lights?

Growing up, I spent a lot of time in my hometown of Dakar in Senegal where I saw first-hand the effects of living without access to energy. Today, close to 600 million people in sub-Saharan Africa are living without basic electricity, and this “energy poverty” is a huge road block to economic development.

Did you know that this translates to about 68 percent of the population not having access to electricity, with about 30 African countries facing significant power shortages?

That’s why I’m teaming up with ONE to find the next great social media campaign that will bring awareness to the fight against energy poverty.  Today at USC, we’re launching the #PowerProject Campaign Lab, a new innovative incubator where students will have the chance to pitch me and ONE on their ideas for what makes a truly impactful social media campaign.

Those with the very best ideas will have the chance to collaborate with me and reps from the ONE campaign to bring their campaign to life and spark real action to make energy poverty a thing of the past.

So, what can YOU do to help? Stay tuned for a student-produced social media campaign that will take the fight against energy poverty to the next level – and take action by signing the petition below.

Tell Congress: Support a bill that will bring electricity to 50 million people for the first time!


Join the fight against Extreme Poverty

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