Have you seen ONE’s latest celebrity campaign?
It’s probably not what you’re expecting. In fact, there’s not a single Hollywood actor in it.
Instead, our stars are amateur chefs who have become famous through their cooking channels on YouTube. We’ve asked them to help put the spotlight on our campaign to end global child malnutrition by creating a unique, healthy dish using the nutrient-rich sweet potato.
These chefs are everyday people like you and me who’ve built an incredible following of dedicated fans, foodies, and, as we’ve discovered, activists in the fight against extreme poverty.
Each chef put together a video tailored to their audience about the nutritional benefits of the sweet potato and its ability to build a future free of malnutrition and stunted growth.
So far, we’ve gotten a diverse set of homemade recipes from YouTube stars like the BBQ Pit Boys, Yessica, Titli’s Busy Kitchen, Maangchi, Betty’s Kitchen, The Sweetest Vegan and Show Me the Curry, and a ton of new allies in the fight against malnutrition. Whether you prefer sweet, salty, tangy, or savory, we’ve got you covered. Watch the videos in our YouTube playlist below:
Special thanks to our YouTube chef partners for lending their creative voices to the campaign – we’re thrilled to be partnering with them and can’t wait for what’s to come.
Watch the rest of our cooking videos here and keep an eye out for more in the near future!