Post your best photos of sweet potatoes on Instagram to win prizes

Post your best photos of sweet potatoes on Instagram to win prizes


Join the fight against Extreme Poverty

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If you’re on Instagram, a smartphone photo sharing app, admit it: you’ve probably shared about a dozen photos of your most delicious, drool-worthy meals in the hopes of making your friends jealous. And you know they love it — you can see it in their comments and likes.

So, why not use your photos of food (and their amazing ability to grab the attention of your friends) on Instagram for social good?

Between now and World Food Day on October 16, we’re asking people to post photos of sweet potato dishes on Instagram using hashtag #recipe4change.

It will help us raise awareness for global childhood malnutrition, a scourge that claims the lives of 2.4 million children a year. Sweet potatoes have the power to provide much-needed nutrients like vitamins C, A and B6 to undernourished children, helping to avert stunting and ensure proper growth.

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Sweet potato spoon bread, submitted by Steve Williams
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Sweet potato sushi, submitted by Rachel Fox

All you have to do is snap a photo of anything with sweet potato in it, upload it to Instagram and tag it with #recipe4change. Bonus points if you include the link to our petition ( in the caption and encourage your friends to sign.

Each week, from now until World Food Day, we’ll give away a ONE swag bag (filled with foodie goodies like aprons and tote bags) to the person with the most total likes and comments on their photo. Good luck!

Not on Instagram? Never fear! Learn how else you can contribute to our fight against global child malnutrition here.


Join ONE and urge world leaders to take action against global child malnutrition now. Sign our petition here.


Join the fight against Extreme Poverty

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