As Jeff noted earlier, the new ONE app for iPhones is officially available for download for free at your nearest iTunes store. If you haven’t yet, definitely check it out and let us know what you think. We’re working as we speak to enhance and improve it, and so far the feedback has been great. Here’s just a sample of the press we’ve gotten:
The ONE app is all about empowering the user. It acts like a tiny advocacy tool kit, teaching how to be a better activist. Take government calls, for example. The Latest section often asks users to call their local government official. The app provides the number, the official’s name and a sample text that users can read during the call.
The app, built by Radical Media (the folks behind Arcade Fire’s “The Wilderness Downtown” project), allows users to watch videos and read articles from ONE’s website, and then take actions based on those articles. Is ONE having a campaign to get the U.S. government to forgive developing world debt? You’ll be able to pull up all the relevant facts to convince people how important the issue is, sign a petition at the click of a button (and get your friends to sign, too), or be directed to who to call to formally lodge your opinion.
Making an “app for that” is a logical step for a company that mobilizes its over 2 million users to raise public awareness on issues they care about like education, development assistance and maternal and child health by campaigning instead of asking for a donation. While there’s no telling just how much an app for activism will catch on, just making it easier to be involved in your community and beyond makes the the world a slightly better place.
By making it easy for someone to lobby while in line at the post office or while watching television, the group expects to have many more of its 2.5 million grass-roots supporters involved in influencing policy. “It arms our army with a much more effective and potent organizing tool,” Jeff Davidoff, ONE’s chief marketing officer, said. “We think that mobile technology is the next step.”