Roxane Philson serves as ONE’s Chief Marketing Officer, based in London. She leads the organisation’s gender equality campaign, under the banner of “Poverty is Sexist”. She manages creative development and digital efforts for ONE, from videos to pop concerts and social media. Roxane has worked on major music events for the organisation such as Live 8, and U2 tours including Vertigo, 360 and Innocence and Experience. She directed Agit8 for the ONE campaign during the run up to the G8 summit in the UK in 2013, including a two day gig at the Tate Modern in London, and a 2015 campaign and video titled “Strong Girls” aimed at promoting the role of girls and women in Africa as part of the Sustainable Development Goals. She has more than 15 years experience of applying global campaigns and creative development to the fight against extreme poverty working for ONE, DATA and Oxfam. Roxane was born and brought up in Britain, and received her BA in Politics and Social and Economic History from the University of York.