Eva wrote to all ONE members demanding we do more to help beat extreme poverty in her village and every place like it around the world by 2030. She didn’t rest there and went on to pen an appeal to the President. He just answered.
Jamie Drummond
Ten years ago, on April 5th 2005, at a launch featuring Brad Pitt, Bono, Djimon Hounsou and the late great Jack Valenti, we launched this iconic ONE ad. In stark black and white featuring many of the most famous stars of that time (and today) from Ellen DeGeneres and Viola Davis to Clooney, Pitt, Pacino, Hanks, and Hounsou, it called on people to join ONE and help make poverty history, especially across Africa. It went viral on something that was...