{"id":159961,"date":"2022-06-29T12:16:16","date_gmt":"2022-06-29T12:16:16","guid":{"rendered":"https:\/\/www.one.org\/fr\/?post_type=one_press&p=159961"},"modified":"2022-06-29T12:16:16","modified_gmt":"2022-06-29T12:16:16","slug":"long-one-et-leboncoin-sallient-pour-sensibiliser-au-retour-de-lextreme-pauvrete","status":"publish","type":"one_press","link":"https:\/\/www.one.org\/fr\/press\/long-one-et-leboncoin-sallient-pour-sensibiliser-au-retour-de-lextreme-pauvrete\/","title":{"rendered":"L\u2019ONG ONE et leboncoin s\u2019allient pour sensibiliser au retour de l\u2019extr\u00eame pauvret\u00e9"},"content":{"rendered":"

Paris, le 29 juillet 2022 \u2013 ONE, l\u2019ONG de lutte contre l\u2019extr\u00eame pauvret\u00e9 en Afrique cofond\u00e9e par Bono, a choisi leboncoin comme partenaire pour faire don des v\u00eatements upcycl\u00e9s inspir\u00e9s des ann\u00e9es 90 issus de sa derni\u00e8re campagne \u00ab\u00a0Inversons la Tendance\u00a0\u00bb, qui appelait les candidats \u00e0 l\u2019\u00e9lection pr\u00e9sidentielle \u00e0 s\u2019engager contre les in\u00e9galit\u00e9s mondiales.<\/p>\n

La campagne Inversons la Tendance<\/strong><\/p>\n

La mode et la musique des ann\u00e9es 90 sont de nouveau populaires, mais ce ne sont pas les seuls \u00e9l\u00e9ments de cette \u00e9poque qui reviennent. Pour la 1\u00e8re<\/sup> fois depuis les ann\u00e9es 90, le nombre de personnes dans le monde vivant sous le seuil de l\u2019extr\u00eame pauvret\u00e9 est en augmentation. Afin de demander aux candidats \u00e0 l\u2019\u00e9lection pr\u00e9sidentielle de s\u2019engager \u00e0 inverser cette tendance, ONE a men\u00e9 une grande campagne de mobilisation citoyenne<\/a> et obtenu les r\u00e9ponses de 7 d\u2019entre eux.<\/p>\n

L\u2019upcycling pour faire bouger les choses<\/strong><\/p>\n

Pour jouer sur le lien entre les ann\u00e9es 90 et le retour de l\u2019extr\u00eame pauvret\u00e9, ONE a fait appel \u00e0 5 cr\u00e9atrices de contenu actives dans la mode et la seconde main: @rubipigeon<\/a>, @jorjadela<\/a>, @blackmaroccan<\/a>, @maison_cee<\/a> et @evenora.a<\/a>. Ces influenceuses ont aid\u00e9 nos jeunes b\u00e9n\u00e9voles \u00e0 chiner puis upcycler des v\u00eatements inspir\u00e9s des ann\u00e9es 90, qui ont \u00e9t\u00e9 d\u00e9voil\u00e9s lors d\u2019un d\u00e9fil\u00e9 de mode avec des slogans contre les in\u00e9galit\u00e9s en pr\u00e9sence de politiques, d\u2019activistes et de journalistes.<\/p>\n

leboncoin et l\u2019ONG ONE<\/strong><\/p>\n

Gr\u00e2ce au site de petites annonces leboncoin, ces pi\u00e8ces sont disponibles gratuitement et en exclusivit\u00e9 sur le profil leboncoin de ONE<\/a> \u00e0 partir du mercredi 29 juin 2022. Ce partenariat,\u00a0accompagn\u00e9 d\u2019une vid\u00e9o explicative \u00ab\u00a0La Bonne Interview\u00a0\u00bb et de visuels ONE invitant \u00e0 se rendre sur le site de ONE.org, durera 1 mois et permettra aux internautes de cr\u00e9er leurs propres looks engag\u00e9s contre l\u2019extr\u00eame pauvret\u00e9.<\/p>\n

\"\"<\/p>\n

Contacts presse :<\/strong>
\nONE<\/strong>: Charlotte Grignard | Media Manager | charlotte.grignard@one.org | +33622410041
\nleboncoin<\/strong> : Le\u00efla Albaoui – leila.albaoui@adevinta.com – 06 48 58 33 16 \/\/ Alicia Cosme – alicia.cosme@adevinta.com – 06 27 61 33 86<\/p>\n

Notes aux r\u00e9dactions<\/u><\/strong><\/p>\n

ONE<\/strong>\u00a0est une organisation mondiale de plaidoyer et de campagne, cofond\u00e9e par Bono, qui lutte contre l\u2019extr\u00eame pauvret\u00e9, essentiellement en Afrique. plus d\u2019informations :\u00a0www.one.org\/fr<\/a><\/p>\n

Inversons la Tendance\u00a0<\/strong>est une campagne de plaidoyer et de mobilisation citoyenne cr\u00e9\u00e9e en collaboration avec\u00a0La Petite Grosse<\/a>, qui vise les candidats et candidates \u00e0 l\u2019\u00e9lection pr\u00e9sidentielle.<\/p>\n

leboncoin<\/strong>, 1er site de vente entre particuliers en France, est leader sur les march\u00e9s de l\u2019automobile, de l\u2019immobilier et 2\u00e8me site priv\u00e9 fran\u00e7ais d\u2019emploi. Pl\u00e9biscit\u00e9 chaque mois par 29 millions de visiteurs uniques(1) qui appr\u00e9cient la richesse de son offre et la facilit\u00e9 des \u00e9changes qu\u2019il permet au quotidien, il est 2\u00e8me au classement des plateformes ecommerce (2) et application pr\u00e9f\u00e9r\u00e9e des Millenials (3).<\/p>\n

leboncoin a pour filiales les marques Agriaffaires (mat\u00e9riel agricole), MachineryZone (B.T.P.), Truckscorner (Poids lourds), A Vendre A Louer (immobilier), Videdressing (mode), Paycar (paiement de v\u00e9hicules d\u2019occasion), Locasun (location de vacances B2C), leboncoin h\u00f4tel (ex.Pilgo, r\u00e9servation h\u00f4teli\u00e8re) et L\u2019Argus (auto). leboncoin fait partie du groupe international de marketplaces Adevinta, cot\u00e9 \u00e0 Oslo.<\/p>\n

1 M\u00e9diam\u00e9trie NetRatings; 2 classement France FEVAD et Mediam\u00e9trie \/\/ Netratings septembre 2021; 3 AppAnnie 2020<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

Paris, le 29 juillet 2022 \u2013 ONE, l\u2019ONG de lutte contre l\u2019extr\u00eame pauvret\u00e9 en Afrique cofond\u00e9e par Bono, a choisi leboncoin comme partenaire pour faire don des v\u00eatements upcycl\u00e9s inspir\u00e9s des ann\u00e9es 90 issus de sa derni\u00e8re campagne \u00ab\u00a0Inversons la Tendance\u00a0\u00bb, qui appelait les candidats \u00e0 l\u2019\u00e9lection pr\u00e9sidentielle \u00e0 s\u2019engager contre les in\u00e9galit\u00e9s mondiales. La […]<\/p>\n","protected":false},"author":3,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"contributor":[],"class_list":["post-159961","one_press","type-one_press","status-publish","hentry"],"acf":[],"yoast_head":"\nL\u2019ONG ONE et leboncoin s\u2019allient pour sensibiliser au retour de l\u2019extr\u00eame pauvret\u00e9 - ONE.org France<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.one.org\/fr\/press\/long-one-et-leboncoin-sallient-pour-sensibiliser-au-retour-de-lextreme-pauvrete\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019ONG ONE et leboncoin s\u2019allient pour sensibiliser au retour de l\u2019extr\u00eame pauvret\u00e9\" \/>\n<meta property=\"og:description\" content=\"Paris, le 29 juillet 2022 \u2013 ONE, l\u2019ONG de lutte contre l\u2019extr\u00eame pauvret\u00e9 en Afrique cofond\u00e9e par Bono, a choisi leboncoin comme partenaire pour faire don des v\u00eatements upcycl\u00e9s inspir\u00e9s des ann\u00e9es 90 issus de sa derni\u00e8re campagne \u00ab\u00a0Inversons la Tendance\u00a0\u00bb, qui appelait les candidats \u00e0 l\u2019\u00e9lection pr\u00e9sidentielle \u00e0 s\u2019engager contre les in\u00e9galit\u00e9s mondiales. 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