{"id":157712,"date":"2021-12-20T16:30:26","date_gmt":"2021-12-20T16:30:26","guid":{"rendered":"https:\/\/www.one.org\/fr\/?post_type=one_press&#038;p=157712"},"modified":"2023-12-12T17:04:06","modified_gmt":"2023-12-12T17:04:06","slug":"one-en-campagne","status":"publish","type":"one_press","link":"https:\/\/www.one.org\/fr\/press\/one-en-campagne\/","title":{"rendered":"#VaccinezLeMonde : ONE en campagne pour sensibiliser le grand public au sujet des in\u00e9galit\u00e9s vaccinales"},"content":{"rendered":"<p><em>Paris, lundi 20 d\u00e9cembre 2021 &#8211;<\/em> <em>Sensibiliser le grand public aux in\u00e9galit\u00e9s vaccinales face \u00e0 la Covid et interpeller les pouvoirs publics sur le manque de solidarit\u00e9 internationale, voil\u00e0 le sens de la campagne men\u00e9e par le mouvement ONE lors du week-end du Black Friday. Une campagne guerilla int\u00e9grant affichage sauvage, digital et influence imagin\u00e9e et mise en \u0153uvre par l\u2019agence OK C\u2019EST COOL.<\/em><\/p>\n<p>ONE est une organisation internationale, co-fond\u00e9e par Bono, qui fait campagne pour en finir avec l\u2019extr\u00eame pauvret\u00e9 et les maladies \u00e9vitables d\u2019ici 2030. Depuis le d\u00e9but de la pand\u00e9mie covid-19, ONE concentre ses efforts sur l\u2019accessibilit\u00e9 au vaccin dans les pays \u00e0 faible revenu, notamment en Afrique, en mobilisant le grand public et en faisant pression sur les gouvernements.<\/p>\n<p>Pour \u00e9veiller les consciences, ONE France a pris \u00e0 contre-pied le jour le plus consum\u00e9riste de l\u2019ann\u00e9e : le Black Friday, pour faire la promotion du produit le plus exclusif du moment :le vaccin contre la Covid-19. Exclusif, car malheureusement inaccessible pour une grande partie de la plan\u00e8te : pr\u00e8s de 97% des populations des pays \u00e0 faible revenu n\u2019y ont toujours pas acc\u00e8s. Par exemple, l\u2019Afrique n\u2019a que 8,4% de sa population enti\u00e8rement vaccin\u00e9e \u00e0 ce jour, soit 10 fois moins qu\u2019en Europe.<\/p>\n<p>Cette campagne imagin\u00e9e par l\u2019agence OK C\u2019EST COOL, s\u2019est d\u00e9ploy\u00e9e en affichage sauvage \u00e0 Paris, en digital et en influence avec un portage tr\u00e8s sp\u00e9cial.<\/p>\n<p>En effet, en plus de toutes les dotations habituellement envoy\u00e9es par les marques pour le Black Friday, de nombreux influenceurs et c\u00e9l\u00e9brit\u00e9s ont obtenu un coffret contenant une fausse seringue et une fausse dose de vaccin contre la COVID-19. Un produit &#8220;exclusif&#8221;, pour leur permettre de r\u00e9aliser que beaucoup n\u2019ont malheureusement pas acc\u00e8s \u00e0 sa version originale et une offre privil\u00e8ge qui d\u00e9voile surtout le manque de solidarit\u00e9 internationale. Ce portage choc \u00e9tait accompagn\u00e9 d\u2019une invitation \u00e0 relayer la p\u00e9tition en ligne sur leurs r\u00e9seaux sociaux.<\/p>\n<p>La p\u00e9tition de ONE r\u00e9unit d\u00e9j\u00e0 plus de 65 000 signatures.<\/p>\n<p><iframe loading=\"lazy\" title=\"Jour noir pour la solidarit\u00e9 - One Campaign #VaccinezLeMonde\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/dPoExGX0oaQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><em>R\u00e9dig\u00e9 avec l&#8217;agence OK C\u2019EST COOL<\/em><\/p>\n<div class=\"buffer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Sensibiliser le grand public aux in\u00e9galit\u00e9s vaccinales face \u00e0 la Covid et interpeller les pouvoirs publics sur le manque de solidarit\u00e9 internationale, voil\u00e0 le sens de la campagne men\u00e9e par le mouvement ONE lors du week-end du Black Friday. Une campagne guerilla int\u00e9grant affichage sauvage, digital et influence imagin\u00e9e et mise en \u0153uvre par l\u2019agence OK C\u2019EST COOL.<\/p>\n","protected":false},"author":23,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"165045,165022,164979,164901,164801,164384","_relevanssi_noindex_reason":"","footnotes":""},"contributor":[],"class_list":["post-157712","one_press","type-one_press","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>#VaccinezLeMonde : ONE en campagne pour sensibiliser le grand public au sujet des in\u00e9galit\u00e9s vaccinales - ONE.org France<\/title>\n<meta name=\"description\" content=\"Sensibiliser le grand public aux in\u00e9galit\u00e9s vaccinales face \u00e0 la Covid et interpeller les pouvoirs publics sur le manque de solidarit\u00e9 internationale, voil\u00e0 le sens de la campagne men\u00e9e par le mouvement ONE lors du week-end du Black Friday.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.one.org\/fr\/press\/one-en-campagne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#VaccinezLeMonde : ONE en campagne pour sensibiliser le grand public au sujet des in\u00e9galit\u00e9s vaccinales\" \/>\n<meta property=\"og:description\" content=\"Sensibiliser le grand public aux in\u00e9galit\u00e9s vaccinales face \u00e0 la Covid et interpeller les pouvoirs publics sur le manque de solidarit\u00e9 internationale, voil\u00e0 le sens de la campagne men\u00e9e par le mouvement ONE lors du week-end du Black Friday.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.one.org\/fr\/press\/one-en-campagne\/\" \/>\n<meta property=\"og:site_name\" content=\"ONE.org France\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ONE.Fr\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-12T17:04:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.one.org\/fr\/wp-content\/uploads\/sites\/4\/2023\/09\/GA_share_1200x628-768x402-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"402\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@one_fr\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.one.org\/fr\/press\/one-en-campagne\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.one.org\/fr\/press\/one-en-campagne\/\"},\"author\":{\"name\":\"Charlotte Grignard\",\"@id\":\"https:\/\/www.one.org\/fr\/#\/schema\/person\/80f9015287f26deb0186c1a1506c5b45\"},\"headline\":\"#VaccinezLeMonde : ONE en campagne pour sensibiliser le grand public au sujet des in\u00e9galit\u00e9s vaccinales\",\"datePublished\":\"2021-12-20T16:30:26+00:00\",\"dateModified\":\"2023-12-12T17:04:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.one.org\/fr\/press\/one-en-campagne\/\"},\"wordCount\":393,\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.one.org\/fr\/press\/one-en-campagne\/\",\"url\":\"https:\/\/www.one.org\/fr\/press\/one-en-campagne\/\",\"name\":\"#VaccinezLeMonde : ONE en campagne pour sensibiliser le grand public au sujet des in\u00e9galit\u00e9s vaccinales - ONE.org France\",\"isPartOf\":{\"@id\":\"https:\/\/www.one.org\/fr\/#website\"},\"datePublished\":\"2021-12-20T16:30:26+00:00\",\"dateModified\":\"2023-12-12T17:04:06+00:00\",\"description\":\"Sensibiliser le grand public aux in\u00e9galit\u00e9s vaccinales face \u00e0 la Covid et interpeller les pouvoirs publics sur le manque de solidarit\u00e9 internationale, voil\u00e0 le sens de la campagne men\u00e9e par le mouvement ONE lors du week-end du Black Friday.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.one.org\/fr\/press\/one-en-campagne\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.one.org\/fr\/press\/one-en-campagne\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.one.org\/fr\/press\/one-en-campagne\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.one.org\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"#VaccinezLeMonde : ONE en campagne pour sensibiliser le grand public au sujet des in\u00e9galit\u00e9s vaccinales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.one.org\/fr\/#website\",\"url\":\"https:\/\/www.one.org\/fr\/\",\"name\":\"ONE.org\",\"description\":\"Cr\u00e9er des opportunit\u00e9s \u00e9conomiques et am\u00e9liorer la sant\u00e9 en Afrique\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.one.org\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.one.org\/fr\/#\/schema\/person\/80f9015287f26deb0186c1a1506c5b45\",\"name\":\"Charlotte Grignard\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.one.org\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5502a1f95f0f52802983d25ece15bcbc13df70d815328935be70810a97028027?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5502a1f95f0f52802983d25ece15bcbc13df70d815328935be70810a97028027?s=96&d=mm&r=g\",\"caption\":\"Charlotte Grignard\"},\"url\":\"https:\/\/www.one.org\/fr\/actualites\/author\/charlottegrignard\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"#VaccinezLeMonde : ONE en campagne pour sensibiliser le grand public au sujet des in\u00e9galit\u00e9s vaccinales - ONE.org France","description":"Sensibiliser le grand public aux in\u00e9galit\u00e9s vaccinales face \u00e0 la Covid et interpeller les pouvoirs publics sur le manque de solidarit\u00e9 internationale, voil\u00e0 le sens de la campagne men\u00e9e par le mouvement ONE lors du week-end du Black Friday.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.one.org\/fr\/press\/one-en-campagne\/","og_locale":"fr_FR","og_type":"article","og_title":"#VaccinezLeMonde : ONE en campagne pour sensibiliser le grand public au sujet des in\u00e9galit\u00e9s vaccinales","og_description":"Sensibiliser le grand public aux in\u00e9galit\u00e9s vaccinales face \u00e0 la Covid et interpeller les pouvoirs publics sur le manque de solidarit\u00e9 internationale, voil\u00e0 le sens de la campagne men\u00e9e par le mouvement ONE lors du week-end du Black Friday.","og_url":"https:\/\/www.one.org\/fr\/press\/one-en-campagne\/","og_site_name":"ONE.org France","article_publisher":"https:\/\/www.facebook.com\/ONE.Fr","article_modified_time":"2023-12-12T17:04:06+00:00","og_image":[{"width":768,"height":402,"url":"https:\/\/www.one.org\/fr\/wp-content\/uploads\/sites\/4\/2023\/09\/GA_share_1200x628-768x402-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@one_fr","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.one.org\/fr\/press\/one-en-campagne\/#article","isPartOf":{"@id":"https:\/\/www.one.org\/fr\/press\/one-en-campagne\/"},"author":{"name":"Charlotte Grignard","@id":"https:\/\/www.one.org\/fr\/#\/schema\/person\/80f9015287f26deb0186c1a1506c5b45"},"headline":"#VaccinezLeMonde : ONE en campagne pour sensibiliser le grand public au sujet des in\u00e9galit\u00e9s vaccinales","datePublished":"2021-12-20T16:30:26+00:00","dateModified":"2023-12-12T17:04:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.one.org\/fr\/press\/one-en-campagne\/"},"wordCount":393,"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.one.org\/fr\/press\/one-en-campagne\/","url":"https:\/\/www.one.org\/fr\/press\/one-en-campagne\/","name":"#VaccinezLeMonde : ONE en campagne pour sensibiliser le grand public au sujet des in\u00e9galit\u00e9s vaccinales - ONE.org France","isPartOf":{"@id":"https:\/\/www.one.org\/fr\/#website"},"datePublished":"2021-12-20T16:30:26+00:00","dateModified":"2023-12-12T17:04:06+00:00","description":"Sensibiliser le grand public aux in\u00e9galit\u00e9s vaccinales face \u00e0 la Covid et interpeller les pouvoirs publics sur le manque de solidarit\u00e9 internationale, voil\u00e0 le sens de la campagne men\u00e9e par le mouvement ONE lors du week-end du Black Friday.","breadcrumb":{"@id":"https:\/\/www.one.org\/fr\/press\/one-en-campagne\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.one.org\/fr\/press\/one-en-campagne\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.one.org\/fr\/press\/one-en-campagne\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.one.org\/fr\/"},{"@type":"ListItem","position":2,"name":"#VaccinezLeMonde : ONE en campagne pour sensibiliser le grand public au sujet des in\u00e9galit\u00e9s vaccinales"}]},{"@type":"WebSite","@id":"https:\/\/www.one.org\/fr\/#website","url":"https:\/\/www.one.org\/fr\/","name":"ONE.org","description":"Cr\u00e9er des opportunit\u00e9s \u00e9conomiques et am\u00e9liorer la sant\u00e9 en Afrique","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.one.org\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.one.org\/fr\/#\/schema\/person\/80f9015287f26deb0186c1a1506c5b45","name":"Charlotte Grignard","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.one.org\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5502a1f95f0f52802983d25ece15bcbc13df70d815328935be70810a97028027?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5502a1f95f0f52802983d25ece15bcbc13df70d815328935be70810a97028027?s=96&d=mm&r=g","caption":"Charlotte Grignard"},"url":"https:\/\/www.one.org\/fr\/actualites\/author\/charlottegrignard\/"}]}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"ONE.org France","distributor_original_site_url":"https:\/\/www.one.org\/fr","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.one.org\/fr\/wp-json\/wp\/v2\/one_press\/157712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.one.org\/fr\/wp-json\/wp\/v2\/one_press"}],"about":[{"href":"https:\/\/www.one.org\/fr\/wp-json\/wp\/v2\/types\/one_press"}],"author":[{"embeddable":true,"href":"https:\/\/www.one.org\/fr\/wp-json\/wp\/v2\/users\/23"}],"version-history":[{"count":0,"href":"https:\/\/www.one.org\/fr\/wp-json\/wp\/v2\/one_press\/157712\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.one.org\/fr\/wp-json\/wp\/v2\/media?parent=157712"}],"wp:term":[{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/www.one.org\/fr\/wp-json\/wp\/v2\/contributor?post=157712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}