On December 1 – World AIDS Day and Giving Tuesday – the first ever (SHOPATHON)RED to fight AIDS officially kicked off!
Win incredible experiences from Omaze:
A (RED) shopping extravaganza featuring the likes of Bono, Scarlett Johansson, Snoop Dogg, The Weeknd, and Meryl Streep and co-produced by VICE Media, (SHOPATHON)RED will live on-air and online through the holidays, selling iconic (RED) products, limited edition pieces, and the chance for fans to win once-in-a-lifetime experiences with celebrities in partnership with the online giving platform, Omaze.
Raising money for The Global Fund to Fight AIDS, Tuberculosis, and Malaria, every dollar will be matched by The Bill & Melinda Gates Foundation, up to $20 million—meaning there have never been more reasons to SHOP (RED) and SAVE LIVES.
The progress we have made in the fight against AIDS is immense, but so is the jeopardy if we grow complacent and think we’ve conquered this vicious little virus… Because we haven’t! We have to keep pushing until everyone who needs treatment can get it and until we can prevent the millions of unnecessary new infections we are still seeing every year. Justice often calls for the power of strange bedfellows, which is why (SHOPATHON)RED is where you’ll see everyone from Bill Gates to Snoop Dogg, VICE and Game of Thrones campaigning to get closer to finishing AIDS once and for all.
— Bono, co-founder of (RED) and ONE
Want to visit the Game of Thrones set, or hit the road on a bike ride with Bono? These are just some of the once-in-a-lifetime experiences that can be won on Omaze, the online giving platform. Other experiences include:
- Going on a wellness retreat with Snoop Dogg in Colorado
- A ‘K’ONTOUR’ makeover with Kim Kardashian and her glam squad
- Having your portrait painted by James Franco
- Jimmy Kimmel giving your kid ‘the talk’
- Getting a passing lesson from Tom Brady
- Walking the red carpet with Meryl Streep
- Getting snapped with Shaquille O’Neal for your 2016 holiday card
- Hanging backstage with The Weeknd
- Going to a UT game with Matthew McConaughey
- Announcing the No.1 track with Ryan Seacrest on the American Top 40
- Assisting Steph Curry with his pre-game tunnel shot
These stars and many others are offering once-in-a-lifetime experiences in support of World AIDS Day. For as little as $10, fans can enter now for their chance to win on Omaze.com/RED, with proceeds going to fight AIDS with (RED). Entries close on January 21, 2016.
Gilt free shopping for the holidays: Stylish gifts that give back
(RED) has also teamed up with Gilt, the innovative online shopping destination, to be the official e-commerce partner for the campaign. From December 1 thru 16, Gilt.com will offer more than 100 stylish (RED) and limited edition products that ‘give back’ with every purchase, raising money to fight AIDS. Gilt will offer something for everyone’s holiday list, featuring products from brands including Alessi, Alex and Ani, Warby Parker, Jennifer Meyer, Converse, Le Creuset, Fatboy, Fresh, Jonathan Adler, Moleskine, Mophie, and more!