Our new tees celebrate the power of YOU

“What lies behind us and what lies before us are tiny matters compared to what lies within us.” -Ralph Waldo Emerson

What lies behind us?  A time when only 50,000 people around the world had access to AIDS medication.  That was just 10 years ago. Today,there are more than 8 million people on treatment.

What lies before us? By 2015, we can turn the tide on AIDS. Millions more could be on treatment, the trend of infections outpacing those on treatment could be reversed, and the birth of an AIDS free generation could become a reality.

What is standing between us and our future?  Action.

That’s the premise of our “It Starts with Me” campaign and it’s the reason that we hope you have joined us in action. To build up the campaign, we are launching a brand new “It Starts with Me” T-shirt at the ONE store. Our white logo tee is simple and straightforward and celebrate the power of YOU.

Photo caption: ONE staffer Gretchen in her “It Starts With Me” shirt! 

These exclusive new tees, made in Tanzania and Uganda and made of 100 percent African cotton, are available in both men’s and women’s sizes. They are the perfect addition to your socially conscious and ethically sourced selection of statement tees that drive conversation and action among you and your friends.

ONE members like us are committed to fighting the absurdity of extreme poverty and preventable disease. We are fighting to make the beginning of the end of AIDS a reality. Dressing in our ONE “uniform” is just part of our commitment to greater good.

Buy the new shirt here

Want more? Shop some other ONE products in our online store that fight HIV/AIDS, like our ONE and (RED) Beaded Bracelet. Handmade in South Africa by Relate, a non-profit social enterprise creating opportunities through an employment project to those impacted by HIV/AIDS, $1 from each bracelet goes towards the Global Fund to fight AIDS, Tuberculosis, and Malaria.

But it doesn’t end there. If you love our “It Starts With Me” t-shirt, you’re sure to want “The Beginning of the End of AIDS Starts With Me” T-shirt as well, exclusively made by ONE and (RED) to commemorate World AIDS Day 2011.

We’ll be sporting our new shirts around the office- hopefully you will be too. Email photos of you wearing your new gear to us and we might just feature you on our Facebook wall!