ONE’s first African radio campaign

The time is now, it’s time to Thrive. African Jazz legend Hugh Masekela, and BET Best International Africa nominee, Lira, have lent their voices to ONE’s Thrive campaign to raise awareness of the importance of investing in agriculture and nutrition.

These two jazz maestros each recorded a radio announcement in support of ONE’s petition that will be delivered to African leaders at the African Union summit in July.

These announcements are currently in rotation on Capital FM in Malawi, and now you too can hear these poignant and inspirational messages from the comfort of your computer:

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We’ve also created a short video with Lira’s message for you to watch as well:

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Radio is the most prevalent form of communication in Africa reaching millions of people at any one time. This is a first for ONE in Africa, so please join us in celebrating our first radio campaign on the continent!!