This past Saturday, we had the opportunity to be a part of the inaugural 2nd Street Soundcheck festival in Austin, Texas. In a town that is known for its music and arts culture (they don’t call it the “live music capital of the world” for nothing), this particular event stood out for one reason -– it existed solely to benefit those who are less fortunate.
More than 40 ethically responsible brands and food vendors lined the streets to provide festival-goers the opportunity to expand their horizons and raise awareness. Not to mention the amazing bands that played throughout the day on two stages such as Rogue Wave, Polica, and Alpha Rev.
Our ONE volunteers jumped right into the mix by spreading the word about our THRIVE Campaign to the Austin locals as well as signing up new ONE members. Even our very own US Campaigns Director, Laurie Moskowitz, got in on the action.
Donning a broken-in cowboy hat as easily as any Texas native, she dove right on in with local ONE members to help spread the message of ONE and THRIVE -– about how, through solid partnerships and honoring our commitments, we can break the cycle of chronic hunger and lift 50 million people out of extreme poverty and 15 million children from stunting and malnourishment by 2015.
It was an amazing day, and we want to thank the amazing folks at CTC and Whole Planet for letting us partner with them on what is sure to become an Austin tradition!
-Mike Hogan, Texas Field Organizer