Tomorrow a group of 70 inspiring women will begin a four day trip across Europe with one goal in mind – to help ensure no child is born with HIV by 2015.
The Cash & Rocket (RED) Tour is part of ONE’s sister organization (RED)’s campaign (RED)RUSH TO ZERO. It aims to raise awareness and funds for the Global Fund’s fight against AIDS with a focus on reaching the goal of an AIDS-Free Generation by 2015.
The women including organizer, Julie Brangstrup founder and CEO of Cash & Rocket, (RED) CEO Deborah Dugan, Dr. Patricia Nkansah Asamoah from the (RED)-funded Tema clinic in Ghana, LOVE editor Katie Grand, fashion stylist Charlotte Stockdale, model Lily Becker, sisters Jemma and Jodie Kidd, and entrepreneur Umberta Beretta will start their trip in London’s Berkeley Square.
They will stop in Paris, where (RED) partner Bugaboo will unveil its latest design collaboration and then continue their journey with stops in Geneva, Milan and culminating in the final destination, Monte Carlo, on June 10th.
(RED)RUSH TO ZERO is a series of in-person and digital events and experiences involving brands, celebrities, gamers, music fans and consumers around the world. Since launching in 2006, (RED) has raised more than $190 million to fight AIDS. The recipient of these funds is the Global Fund to Fight AIDS, Tuberculosis and Malaria. (RED) helps finance Global Fund HIV/AIDS grants that have impacted the lives of more than 14 million people affected by AIDS in Africa.
“While the Cash & Rocket (RED) Tour will undoubtedly form new friendships and long lasting memories, we must not forget the clear aim is to raise funds for (RED)RUSH TO ZERO, (RED)’s campaign to help deliver an AIDS Free Generation by 2015 by virtually eliminating mother to child transmission of HIV,” said Julie Brangstrup,. “As a mother of five I feel deeply moved by the ‘double jeopardy’ of suffering faced by millions of mothers and their babies each year. The Cash & Rocket (RED) Tour is more than just a tour; it’s a chance for a group of powerful and influential women to come together and take part in an event that can really make a difference in raising money and global awareness for this important cause.”
(RED) CEO Deborah Dugan said “The world is at a historic moment in the fight against HIV/AIDS, with the opportunity to end mother-to-child transmission of HIV by 2015 and take a critical step toward defeating this global pandemic. We will only get over the finish line if we create new funding opportunities and new ways to keep people engaged and energised. What a great way to raise money and awareness across Europe about the goal and who better to do that than 70 amazing women!”
Find out more about the tour and how you can get involved at http://www.redrush.com/road-tour/