ONE Global Creative Director Roxane Philson shares a behind-the-scenes look at our new video, “A Future Free from Famine.” Tell her what you think in the comments below.
Today we are releasing a new animated video, “A Future Free from Famine,” to show that with the right investments, it is possible to see a future without famine — and with G20 leaders set to meet in Paris next week the timing is not a moment too soon.
Creatively, we are trying something a bit different, an animated piece to try and spread the word. Our recent famine ad took an approach that seemed to work for most of the 700,000 people who have viewed it (if you haven’t seen it yet please watch it and help us get to a million). It’s a bit of a slap in the face from some people you might recognize and others who might surprise you. But that’s not everyone’s cup of Earl Grey… and it doesn’t illustrate what a catalyst simple things like training and tools can be for a farmer living on less than $2 a day.
So, ahem, without further ado, take a minute, well, 90 seconds to be precise, to check out our latest offering. It’s not the usual charity creative, but then its not supposed to be –- we want it to cut through some of the inertia. Let us know if it floats your boat and thanks for everything you do to support the campaign –- your support is critical because while I believe wholeheartedly that a future free from famine is possible, I know it won’t happen without you.
Take action now and sign our petition to break the cycle of famine in Africa for good.