A creative campaign for girls, by girls

We’ve been doing a lot on the topic of impoverished women and girls at ONE lately (I’m sure you’ve noticed our “No Child Born with HIV” video featuring moms-to-be, and our new report, “Africa’s Future is Female“).

We believe that if the world is serious about tackling extreme poverty and disease, then we simply have to step up our investment in Africa’s women and girls. That’s why we’re excited to share a creative campaign from our friends at the U.N. Foundation, Girl Up.

What we love most about this campaign is that it’s “for girls, by girls” (a brilliant formula, if you ask me). According to their website, Girl Up gives American girls ages 10 to 19 the opportunity to channel their energy and compassion to raise awareness and funds for U.N. programs that directly benefit the world’s hardest-to-reach adolescent girls.

Girls (and their parents, too) can get involved by giving a virtual “high five,” attending events, investing in a girl and declaring a “Girlafesto.” These activities will help provide girls with basic needs such as access to school supplies, clean water, life-saving health services, safety from violence and more.

Watch the video above and check out the campaign on the U.N. Foundation website.