| Mobile phone operators sign up to 1GOAL |
Mobile phone operators from around the world have teamed up with ONE’s partner 1GOAL, in support of universal education at this summer’s football World Cup in South Africa.
The operators, who serve more than 1 billion mobile users, will encourage people to sign up to the campaign, demonstrating to global leaders and the UN that universal education is a universal demand.
Making the announcement in Barcelona, Spain at the Mobile World Congress, Her Majesty, Queen Rania Al Abdullah of Jordan, Co-founder and Co-Chair of 1GOAL said:
“I want to thank each and every one of you here today who has joined the 1GOAL team and who’ll reach out to subscribers with a message, an app, or a widget. 1GOAL is about people-power… the largest ever, never-before-done, cause-related campaign of its kind. And I hope that those of you in the mobile ecosystem who haven’t done so, will join up and sign up before our kick-off in April.”
South African football caption Aaron Mokoena, who recently joined ONE in London to talk about the importance of 2010 and the World Cup for Africa, added:
“This will be the year that the mobile fraternity and football joined hands for the greatest of events, and the greatest of causes; Education for all.”
The 1GOAL campaign aims to ensure that the lasting legacy of the football World Cup next year in South Africa is that every child can be learning in school by 2015.
