It’s RED. See? I took a screenshot.
And it’s not just red. It’s Product (RED), for World AIDS Day.
Those of you who visit the ONE Blog regularly already know about Product(RED), but today millions more will find out how they can help fight AIDS in Africa simply by purchasing RED Products.
RED is a way, as a consumer, to choose to make a difference. ONE is a way to raise your voice, as an individual.
When Product(RED) launched, Bono said, “5,500 Africans dying a day of AIDS, a preventable, treatable disease is not a cause. 5,500 Africans dying each day is an emergency.”
ONE is a coalition of more than 100 of the most respected humanitarian organizations in the world and more than 2.4 million everyday people raising our voices so that decision makers will do more to save millions of lives in the world’s poorest countries.
For the first time in history we have the resources and the know-how to end AIDS and extreme poverty.
Add your support to ONE today.