International
Nike joins (RED) to fight AIDS
Today, on the eve of World AIDS Day, ONE’s sister organization (RED) announced that Nike, Inc. will become its newest partner in the global fight against AIDS, joining existing partners such as Apple, Starbucks, GAP, Hallmark, Converse, Emporio Armani and Dell.
Nike and (RED) will team up to market (RED) shoelaces, inviting people to “Lace up. Save Lives.” All of the profits from the sale of these laces will be split between the Global Fund to Fight AIDS, Tuberculosis and Malaria and Nike initiatives that promote education and awareness of HIV/AIDS prevention at a community level. Nike and (RED) are hoping that their unique partnership will support programs for prevention, treatment and education of HIV/AIDS.
At the launch of the new partnership in London today, international football stars joined (RED) CEO Susan Smith Ellis, Nike President and CEO, Mark Parker, Executive Director of the Global Fund, Professor Michel D. Kazatchkine and ONE and (RED) co-founder Bono.”The fight against AIDS in Africa needs great brands to drive awareness and engagement,” said Susan Smith Ellis. “Nike is the right partner to connect education with sport, and in so doing help drive social change, prevention and understanding of HIV/AIDS. We are thrilled to have them with us.”
Check out the (RED) website for more info and be sure to look out for Nike’s (RED) shoelaces in stores around the world starting tomorrow!
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The International ONE Blog is a daily log of the anti-poverty movement. The site is operated by ONE staff, with guest contributions from ONE volunteers, members and allies.
The content of each post and each comment represents the views of that author and does not necessarily reflect the views of ONE. ONE does not support or oppose any candidate for elected office, and any post expressing support or opposition for a candidate is not endorsed by ONE.
19/03/2010 at 8:10 pm
Dear Colleagues Fighting HIV and AIDS Worldwide;For a longtime Communities have never had such opportunities and Global Fund for Malaria,HIV and AIDS as well as TB.But the question is that.HOW would Communities benefit if through the same channel nothing happen for Communities for such WOMEN SUPPORT.Would it be more flexiable than now.May be through the RED the poor COMMUNITIES May comeup with proper and new ways to support the most vulnarable the WOMEN POPULATION