(RED)
Dance (RED), save lives: A live webcast of the biggest party in Melbourne for World AIDS Day
Get ready! Tomorrow, for World AIDS Day, (RED) will be livestreaming the Stereosonic 2012 dance music festival from Melbourne, Australia, on YouTube. It’s the biggest dance music festival in Australia and for the first time ever it’s coming right into your home throughout the weekend of December 1st and 2nd.
Watch the live webstream here:
Tiësto and some of the biggest names in dance music are coming together to help fight AIDS – RSVP now that you’ll be joining (RED), Tiësto and so many more on World AIDS Day!
For more info on Stereosonic 2012 Melbourne, check out: http://www.stereosonic.com.au
The livestream – which is powered by YouTube – will be available throughout World AIDS Day weekend on December 1st and 2nd at joinred.com, on (RED)’s YouTube channel, and on leading sites such as Rolling Stone, Mashable, Huffington Post, Wired, Thrillist and VEVO.
As well as watching the stream, you’ll also be able to buy the DANCE (RED), SAVE LIVES compilation album presented by Tiësto. Featuring artists including Calvin Harris, Avicii and Diplo, as well as an exclusive collaboration between Tiësto and Bono on U2′s ‘Pride’ – buy the album now – all proceeds going to the Global Fund to fight AIDS.
RSVP here to join (RED), Tiësto and so many more on World AIDS Day!
Check in with (RED)RUSH on foursquare
By now, I’m sure you’ve noticed all the (RED) on our website and blog… we’re helping to promote (RED)RUSH, a 10-day campaign to raise money and funds for the fight against HIV/AIDS. Today, we want to highlight how you can get involved with (RED)RUSH through foursquare.
In case you haven’t heard of foursquare, it’s a social network (like Facebook and Twitter) that encourages users to check into your location to “unlock” coupons, rewards and tips.
For (RED)RUSH, (RED) and foursquare have partnered for the largest non-profit check-in campaign to date. (RED)’s partner Starbucks is donating $1 to the Global Fund for every foursquare check-in to Starbucks locations in the US and Canada, up to $250,000. Bugaboo will donate 1 dollar, pound or Euro to the Global Fund until June 10 for check-ins at third party retailers around the world, including the Bugaboo Store in US, Peppermint, LTD. in the UK and Rabasa in Spain.
So far, (RED) and ONE supporters have already helped raise $119,000 — nearly halfway to Starbucks’ goal of $250,000.
LEARN MORE ABOUT (RED)RUSH FOURSQUARE CHECK-INS HERE
So, if you already use foursquare, then this is a perfect way to help raise much-needed funding for this life-saving program, plus with your first check-in, you’ll unlock this special (RED)RUSH TO ZERO badge (in the photo above). And just as a reminder, you can check in multiple times throughout the week.
If you’re not a foursquare user, no worries. There are lots of other ways to get involved. Take a look at the full list of actions here, and keep an eye on the ONE Blog for more highlighted actions like these.
(RED)RUSH Music: Three great ways to make noise for HIV/AIDS
Over the past few days, we’ve been putting the spotlight on some of our favorite (RED)RUSH actions for ONE members to take part in, like playing video games and checking in to foursquare, to help raise funds and awareness for HIV/AIDS.
And now, for all you music lovers out there, are three great ways you can get involved with (RED)RUSH Music:
1. Go out to a rock show. The world’s biggest artists are auctioning off tickets for some of the best seats in the house at their upcoming concerts. All proceeds from these (RED)ROWS will help deliver an AIDS-Free Generation by 2015. Participants include Coldplay, The Killers, Tim McGraw, and the Black Keys. Check out the (RED)RUSH Calendar for the latest details on a (RED) gig near you.
2. Hit up your local music venue and see whether they’re going (RED). Stubbs in Austin, Metro in Chicago, Brooklyn Bowl in New York and the Paramount, Neptune and Moore theatres in Seattle will be promoting (RED)RUSH throughout the week.
3. Download the first single off of (RED) Hot + FELA’s new album, “Lady.” It’s a remake of Fela Kuti’s original song, and features Angelique Kidjo, tUnE-yArDs, Akua Naru and Questlove from the Roots. Listen to a preview of the song here:
So far, (RED), with help from ONE members just like you, has helped raise $153,000 for the Global Fund to support HIV/AIDS programs in Africa. And we’re just on Day 6! There’s just four more days to participate in (RED)RUSH, so get crackin’!
70 women. 1100 miles. 4 cities. 4 days. 1 goal – fight AIDS
Tomorrow a group of 70 inspiring women will begin a four day trip across Europe with one goal in mind – to help ensure no child is born with HIV by 2015.
The Cash & Rocket (RED) Tour is part of ONE’s sister organization (RED)’s campaign (RED)RUSH TO ZERO. It aims to raise awareness and funds for the Global Fund’s fight against AIDS with a focus on reaching the goal of an AIDS-Free Generation by 2015.
The women including organizer, Julie Brangstrup founder and CEO of Cash & Rocket, (RED) CEO Deborah Dugan, Dr. Patricia Nkansah Asamoah from the (RED)-funded Tema clinic in Ghana, LOVE editor Katie Grand, fashion stylist Charlotte Stockdale, model Lily Becker, sisters Jemma and Jodie Kidd, and entrepreneur Umberta Beretta will start their trip in London’s Berkeley Square.
They will stop in Paris, where (RED) partner Bugaboo will unveil its latest design collaboration and then continue their journey with stops in Geneva, Milan and culminating in the final destination, Monte Carlo, on June 10th.
(RED)RUSH TO ZERO is a series of in-person and digital events and experiences involving brands, celebrities, gamers, music fans and consumers around the world. Since launching in 2006, (RED) has raised more than $190 million to fight AIDS. The recipient of these funds is the Global Fund to Fight AIDS, Tuberculosis and Malaria. (RED) helps finance Global Fund HIV/AIDS grants that have impacted the lives of more than 14 million people affected by AIDS in Africa.
“While the Cash & Rocket (RED) Tour will undoubtedly form new friendships and long lasting memories, we must not forget the clear aim is to raise funds for (RED)RUSH TO ZERO, (RED)’s campaign to help deliver an AIDS Free Generation by 2015 by virtually eliminating mother to child transmission of HIV,” said Julie Brangstrup,. “As a mother of five I feel deeply moved by the ‘double jeopardy’ of suffering faced by millions of mothers and their babies each year. The Cash & Rocket (RED) Tour is more than just a tour; it’s a chance for a group of powerful and influential women to come together and take part in an event that can really make a difference in raising money and global awareness for this important cause.”
(RED) CEO Deborah Dugan said “The world is at a historic moment in the fight against HIV/AIDS, with the opportunity to end mother-to-child transmission of HIV by 2015 and take a critical step toward defeating this global pandemic. We will only get over the finish line if we create new funding opportunities and new ways to keep people engaged and energised. What a great way to raise money and awareness across Europe about the goal and who better to do that than 70 amazing women!”
Find out more about the tour and how you can get involved at http://www.redrush.com/road-tour/
Introducing (RED)RUSH: 10 days and 10 ways to fight HIV/AIDS
What do you love to do? Imagine if you could do something amazing just by doing what you already love. Well, starting on the 1st of June, you can stop imagining.
Get ready for (RED)RUSH TO ZERO, an amazing new campaign from our friends at (RED) that kicks off on June 1st. The goal is to raise funding and awareness to help deliver an AIDS Free Generation by 2015. Because today, 1,000 children are born with HIV – and by 2015, that number can be close to zero.
(RED)RUSH TO ZERO brings together brands, celebrities, gamers, music fans, empowered women and consumers around the globe to raise money for the Global Fund to fight AIDS. All of these funds will go to Global Fund grants that are helping get 1.4 million HIV+ pregnant women on the life-saving medication that prevents the transmission of the HIV virus to their babies – pretty incredible, right?
Watch their video here:
At ONE, we know the real power we have when we act together. So starting tomorrow through to June 10, we’re asking you to save lives by acting with (RED). Here are 10 ways to get started…what are you waiting for?
1. Spread (RED)! Tell your friends about (RED)RUSH and share the video on Twitter & Facebook. Use the hashtag #REDRUSH.
2. Make sure you join (RED) and ONE on Facebook and Twitter and keep up to date with how you can help make 2015 the Beginning of the End of AIDS.
3. Make your voice heard. Add your panel to (RED) and ONE’s (2015)QUILT and help deliver an AIDS Free Generation by 2015. The beginning of the end of AIDS starts with you.
4. Game on! Let Xbox and PlayStation players know that ONE is joining Cat Deeley, Funny or Die, Bugaboo and others on Team INSPI(RED) in the (RED)RUSH Games. 10 Days of game playing to help fight AIDS.
5. Support some amazing EMPOWE(RED) women as they travel across Europe to raise awareness and funds for fight for an AIDS Free Generation by 2015.
6. Looking for a good gig? Top artists including Tom Petty and the Heartbreakers, and Swedish House Mafia are auctioning off (RED)ROWS at their European concerts to help fight AIDS.
7. If you are in North America, check in to Starbucks on foursquare & they’ll donate $1 to fight AIDS (up to $250,000).
8. If you are in Central & South America, looking for a new phone? Telcel and Claro have gone (RED) and are introducing wireless (RED) products in 15 countries including Brazil and Mexico. Get yours here.
9. Be the first to hear a new track from The Roots & Tune-Yards – a cover of Fela Kuti’s song ‘Lady’ from the upcoming (RED) HOT AND FELA album – exclusively on iTunes. Every download triggers a contribution to the Global Fund to fight AIDS.
10. Got any friends or relatives who are really into shopping? Let them know they can save lives by buying (RED).
In honor of (RED)RUSH, ONE will be turning (RED). Follow us on Facebook and Twitter for the latest updates, check out our blog for more details, and let us know what you’re doing to help fight for an AIDS free generation this (RED)RUSH.
The beginning of the end of AIDS starts with you –- get started today at www.redrush.com!
ONE and (RED) launch the (2015)QUILT: A digital quilt to fight AIDS
This year marks the 30th anniversary of the discovery of HIV/AIDS. But this World AIDS Day –- December 1st — we’re commemorating it as a call to action to help bring about the beginning of the end of AIDS… and it starts with you.
We’re proud to announce the launch of the (2015)QUILT, a groundbreaking digital tool that brings people from all over the world together to fight for a historic achievement –- the delivery of the first AIDS-free generation in more than 30 years.
Watch our latest video and get started now:
It’s quick, easy, and fun to add your name to the digital quilt. And, you’re making a pledge with your panel, joining thousand of people from around the world who will call attention to fight for a bold plan to create an AIDS Free generation by 2015. Think of it as “creative advocacy.”
Once you’ve created your panel, you can download our Social Media Toolkit (or read it in the viewer below) and learn how you can help spread the word about your quilt panel. The toolkit will also link you to other resources that you’ll need to help in our campaign in the fight against AIDS.
The (2015)QUILT draws its inspiration from the internationally celebrated AIDS Memorial Quilt, which started in 1987 and contained more than 94,000 names and weighs 54 tons! The AIDS Memorial Quilt has been used to fight prejudice, to raise awareness and to transform apathy into advocacy and indifference into compassion. The (2015)QUILT will be a call to action to bring about the end of this deadly disease.
So get creative and get started now at 2015quilt.com and use your voice to pledge. Every generation is known for something. Let’s be the one to deliver an AIDS-Free Generation by 2015.
Submit your questions for the World AIDS Day event on YouTube
Get ready to take part in one of the largest World AIDS Day online events ever. Next Thursday, December 1st, ONE, (RED) and an impressive list of partners and influencers are hosting a live broadcast event with an amazing group of people –- and we want you at the table, too.
The event, “The Beginning of the End of AIDS,” is a live discussion powered by YouTube, featuring former US Presidents George W. Bush and Bill Clinton, Bono, Alicia Keys and more. The panel – with help from partners at the Tema Clinic in Ghana, Keep a Child Alive, the Bush Foundation, Elizabeth Glaser Pediatric AIDS Foundation, the Saddleback Church and others – will tackle key questions on the fight against AIDS, including where we are today, where we’re falling short, and what it’s going to take to end this preventable disease for good.
This is where you come in: we need your questions for the panel. Take a minute to watch this video from ONE CEO Michael Elliott above and visit www.youtube.com/TheONECampaign to submit your question on our YouTube channel now. Once you’re done, spread the word and ask your friends and family to vote on your question so we can present it to our distinguished panel.
AIDS used to be a death sentence. Now, remarkably, we could be looking at the beginning of the end of AIDS if certain steps are taken. So, be sure to ask your question now and mark your calendar for Thursday, December 1st at 3pm GMT/UTC to join our online YouTube event.
Love, romance and the fight against extreme poverty
Valentine’s Day is fast approaching and romantics around the globe are busy thinking about how to celebrate.
Many choose to express their love for each other by giving flowers, chocolates and gifts. But whatever we do on this day, just like the other 364 in the year, we can also have a real impact on the lives of millions of other people around the world.
So how can you celebrate love and romance on 14 February, and help fight extreme poverty at the same time?
Flowers
What can be more romantic than a bouquet of beautiful red roses for that special person in your life? Thankfully you can make sure that the flowers you buy also bring joy to more than just your loved one.
One of the best ways is to look for flowers with the Fairtrade Mark. Fairtrade offers you a powerful way to reduce poverty through your every day shopping. It provides a better deal and improved terms of trade for producers, which in turn allows them the opportunity to improve their lives and plan for their future.
If you live in the UK you can also order flowers with ONE’s sister organisation (RED). (RED) has so far generated over $160 million for the Global Fund to help eliminate mother-to-child transmission of HIV by 2015. All arrangements from Flowe(RED) are composed of ethically-sourced flowers and profits go to helping those living with HIV in Africa so that they can continue caring for their families and contribute socially and economically to their communities. The bouquets are stunning too!
Chocolates
The key ingredient in chocolate is cocoa, a product that an estimated 14 million people in the developing world depend on for their livelihoods. It’s an incredibly important natural resource, and in some countries, such as Ghana and Cote d’Ivoire, 90% of farmers rely on it for their primary income.
As with flowers, Fairtrade makes a real difference. But don’t take my word for it, just listen to these farmers in Ghana:
And with a range of tasty Fairtrade chocolates available, you are spoilt for choice! Most supermarkets also stock fairly traded chocolate now. So just ask your local store or visit you’re the website of your local fairtrade organisation to see what’s available near you.
Other gifts
Organisations such as Oxfam provide a range of beautiful gifts for the special person in your life. Ethically-sourced, they benefit both the producer and the organisations’ work making them a perfect present for that special person in your life!
Whatever you are planning for Valentine’s Day, we hope you have a wonderful time. And do a little bit of good on the side with our easy suggestions. If you have other great ideas, post them below.
Landmarks around the globe turn (RED) for World AIDS Day
Tomorrow, ONE’s sister organization (RED) is illuminating some of the world’s most iconic landmarks to raise awareness for World AIDS Day. Last year, nearly half a million babies were born with HIV — but with access to medication, a pregnant mother can stop the transmission of HIV to her child.
With continued funding to organizations like the Global Fund, the number of babies born with HIV could be zero by 2015, creating the first AIDS-free generation in 30 years.
This World AIDS Day, cities around the world will cast red light on their most distinctive landmarks. From the Sydney Opera House to Paris’ City Hall and Fountains, from the London Eye to Cape Town’s Table Mountain, from Niagara Falls to the Seattle Space Needle, the world will turn (RED) to highlight one goal — we can have a world where virtually no child is born with HIV by 2015.
We’re asking people to meet up at their local landmark to watch and discuss how we can help create the first AIDS-free generation. Go to Meetup.com to find an event near you, and if you can’t find an existing meet-up to join, you can always create your own and help put your city on the map!
The Lazarus Effect
Our friends at (RED) are doing great work to get the word out about the fact that 2 pills a day, that cost around 40 cents, can help transform the lives of people living with AIDS. By taking the ARV medicine, in as little as 40 days the pills can help bring people back to life.
It’s something called “The Lazarus Effect”, and earlier this week (RED) launched a 30 minute documentary showing just how powerful the transition can be. You can watch the watch the whole thing here:
Find out more on the (RED) website.
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About the Blog
The International ONE Blog is a daily log of the anti-poverty movement. The site is operated by ONE staff, with guest contributions from ONE volunteers, members and allies.
The content of each post and each comment represents the views of that author and does not necessarily reflect the views of ONE. ONE does not support or oppose any candidate for elected office, and any post expressing support or opposition for a candidate is not endorsed by ONE.
TAGS: (RED), HIV/AIDS, ONE, World Aids Day