Help Us Find a New Hook

October 29th, 2009 at 12:53 pm

You’ve still got the weekend to work on it, but you’re going to want to hit up classes and professors before the week is out to encourage your school’s art students to participate in ONE’s Next Top T-shirt contest.

We’re offering a lot of point opportunities for outreach to art students because this T-shirt contest isn’t just about cool clothes. This is about ONE’s brand and image, which are critical to getting people around the world interested in us and our issues.

As you may have realized in your own outreach activities on campus, it’s not enough to just talk about global poverty. You have to have a hook, something to get peoples’ attention and draw them in. Some schools use candy, some use a surprising fact, and many use ONE bands, banners and visual displays to make passersby take pause and ask, “so what’s this all about?”

The ONE T-shirt is one of the most critical visual displays we have. When you wear it, people notice it, and they ask about it. If it’s cool, others will want to wear it too, and the message snowballs. But people are really used to seeing the standard ONE logo on a shirt, and they’re not asking about it so much anymore.

We need your help to freshen things up, and make a new T-shirt that’s going to spark a fresh conversation about global poverty.

And you can earn mega-points in the process. Here’s how:

1. Submit a design: 500 points each for up to 5 entries; you can submit more than 5, you just won’t get 500 points for submissions over 5. Submit them to the contest here, and report your action for OCC points here.
2. Chalk the contest URL: 250 points for putting the www.one.org/tshirt URL up on the board in an art classroom. Whiteboard marker is cool, too.
3. Post the contest flier: 400 points for putting up the T-shirt contest flier in an art building on campus.
4. Announce the contest: 750 points for taking a few minutes at the start or end of an art class to tell the art students about the T-shirt contest.
5. Art club meeting: For 1,000 points, attend a meeting of an art club on your campus to tell them about the T-shirt contest and pass out fliers.
6. ONE an art prof: 1,500 points if you can get an art prof or instructor to promote the t-shirt contest and distribute contest handouts IN EVERY CLASS she/he teaches.
7. Make the top 3: 30,000 points
8. Win the contest: 50,000 points

For more info about the contest and to submit an entry, visit ONE’s contest page.