Baylor Marketing Students Promote Fair Trade, Social Justice
Each year, as a final project, students in a marketing class at Baylor University in Texas are encouraged to compete against one another to develop a marketing strategy for an assigned company. While many groups chose to develop a new product, one group of students decided to make a greater impact in the world by developing a campaign to promote fair trade.
Baylor marketing students Tanner Vickers, Cathleen Moss, Rachel Wisner, Rachel Hill, and Natalie Pavela developed a fair trade campaign for the Hershey’s brand. As part of their project, they will be competing against other groups in their class to win a chance to present their marketing idea to Hershey. If the students win the contest, they will have a unique opportunity to present their fair trade idea to a major corporation.
“Hershey has a huge opportunity to separate itself in the marketplace as a company that is socially responsible,” Baylor student Tanner Vickers said. “Fair trade provides an opportunity to create a healthy expansion of third world economies as they gain from the world market.”
Sic ‘Em Baylor Marketing Students!
-Justin Kralemann, President of the ONE-Baylor
November 16th, 2009 at 1:17 am
I recently finished high school and I luckily already have two good friends in a mastermind group with me. Not as organized as you