What is ONE’s relationship with (RED)?

ONE and (RED) are close allies in the fight against AIDS in Africa, and both organizations were cofounded by ONE board members Bono and Bobby Shriver. While ONE is an advocacy organization dedicated to the fight against extreme poverty and preventable disease, particularly in Africa, (RED) is a business model created to raise awareness and money specifically for the fight against AIDS in Africa. (RED) works by teaming up with the world's most iconic brands, including Apple, Gap and Starbucks, to produce (PRODUCT) RED-branded products. Up to 50% of the profits from (PRODUCT) RED products goes directly to the Global Fund to fight AIDS in Africa, with a focus on women and children. As of March, 2009 (RED) had generated more than $125 million for the Global Fund, making it the largest private sector donor to the Fund. To learn more about (RED) please go to www.joinred.com.