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Is ONE a celebrity campaign?

No. ONE is a grassroots campaign of more than two million people from around the world, but we are very fortunate to have the support of a number of leading artists and athletes who have the capacity to mobilise activists and bring attention to the issue of global poverty in an unprecedented manner. Cofounded by Bono, ONE also works very closely with Bob Geldof, and we have hosted a number of low-profile listening and learning trips to Africa with Matt Damon, Ben Affleck, Brad Pitt and Tom Brady. We've worked with these individuals and many others, including George Clooney, Don Cheadle, Angelique Kidjo, Chris Daughtry, Penelope Cruz and Julia Roberts, on creative campaigns.