In 2000, leaders from 189 nations signed on to the Millennium Development Goals (MDGs), a set of 8 poverty-busting goals designed to significantly reduce global poverty and disease by 2015.

Thanks to millions of people taking action and a massive global effort, we have already made real progress.

But despite these successes, much more needs to be done.

The United Nations and World Leaders are now developing a new plan to end extreme poverty, one that is based on the aspirations of all citizens.

From now until 2015, you can help define the next set of global goals by voting for the changes that you would like to see in the world.

That’s why ONE has joined forces with the United Nations to find out what matters to citizens across Africa. We want to capture the voices, priorities and views of Africans, which will be shared with world leaders as they begin to create the new plan to end poverty.

One person’s voice may go unheard, but if we stand together, political leaders can’t ignore us.

The You Choose campaign, with support from the Omidyar Network, features some of Africa’s best-known celebrities such as musicians Lira, Hugh Masekela, Jabulani Tsambo (aka ‘HHP’) and D’banj, as well as football stars Benni McCarthy and Chris Kantongo. These high-profile Africans have recorded messages urging people to join the fight against extreme poverty and send their views via SMS. The spots will be aired on various national radio stations in South Africa, Zambia and Malawi starting on 30 January.

You Choose initiative is part of the "My World" coalition, a UN-lead global survey that will broaden the understanding of what citizens feel will have the most impact on their lives.

What would make the most difference to you and your family’s life? You choose.