Photographer and supermodel Helena Christensen has shot a photo campaign, produced and partially underwritten by Elle magazine, of stars in the new ONE Campaign shirts by EDUN.
Included in the campaign: Ben Affleck, Ellen Pompeo, Kerry Washington, Laila Ali, Chris Daughtry, Raquel Welch, Kirsty Hume, Donovan Leitch and their daughter Violet, Courtney Love, Gwyneth Paltrow, Josh Hartnett, The Citizens Band, Rashida Jones, Liv Tyler, Michelle Monaghan, Julianne Moore and Waris.
Check out the next issue of Elle Magazine for the spread. (Tomorrow, I’ll be able to post some shots from the shoot here.)
At long last, the new 2007 ONE Campaign T-shirts by EDUN have arrived. Pick yours up at the ONE online store today!
EDUN is a socially conscious clothing company launched by Ali Hewson, Bono and NY clothing designer Rogan Gregory. The company’s mission is to create beautiful clothing while fostering sustainable employment in developing countries.
Just like last year’s, these comfy and fashionable shirts are made in Lesotho, Africa, of 100% African cotton.
Importantly, $10 of every purchase goes to the ALAFA (Apparel Lesotho Alliance to Fight AIDS) Fund, which provides life-saving AIDS treatment to factory workers and their family members. Since 2006, ALAFA has helped 45,000 Lesotho apparel workers fight back against an AIDS pandemic which claims roughly 2,300 lives in the Lesotho apparel industry every year.
By purchasing a ONE Campaign T-shirt by EDUN, you’re bringing trade to one of the poorest countries in the world, helping to fight HIV/AIDS, and promoting a cause that matters. Not shabby for a T-shirt.
