2,500 – that’s how many new members of ONE signed up last week in the middle of a field in Pennsylvania to join the fight against poverty.

For the last couple weeks, ONE has been traveling to music festivals all over the U.S., signing up new members. Last week, I was at a festival in PA and this week I’m heading to IL. ONE is partnering with Relevant magazine in this effort in a new project called “Reject Apathy”. You can learn more about it here.

-Kimberly Cadena

This summer and fall ONE and Relevant Media Group will join together to carry out the Reject Apathy tour. It’s not our own music tour though, just sounds like it.

Through Reject Apathy, ONE and Relevant will be at six of the best summer Christian music festivals, signing up new ONE members, motivating bands to speak out and recognizing people who already are part of ONE. Then in September through early November, we’ll blast off to 25 to 50 college and university campuses across the U.S.

By wrap up, we aim to recruit 35,000 new ONE members among Relevant’s audience and raise awareness to hundreds of thousands of individuals. And, most importantly, we hope to gain a lot more people taking action for smart aid and the efforts we know work for people in Africa and around the world.

Relevant is a leading voice amongst 18 – 34 year old, faith motivated individuals. The Reject Apathy effort gives Relevant’s audience opportunities to “change the world” and connect them to organizations that are doing that work. ONE is the featured partner in Reject Apathy, and joining ONE is the first step in being involved.

We’ll keep you posted on how it all goes and how you can be involved.

Relevant sat down for a conversation with Switchfoot at the Alive Festival in Ohio. ONE leads things off. Take a look and listen.

For upcoming Reject Apathy dates and locations, click the link below.

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