New Ad Buzz

Days before our brand new Voices ad even hits the airwaves for the first time, we’re already overwhelmed by the amount of attention—and press—it’s getting! 85,000+ views on Youtube, shout-outs in dozens of most well-read blogs, numerous mentions in the national press - and thanks to YOU the buzz continues to build.

The Associated Press was the first to break the story with the Boston Globe, ABC News, Entertainment Tonight, E!, and others quickly following suit.

The Chicago Tribune’s blog Swamp describes the ad as “a remarkable show of Matt Damon channeling the words of the wives of the presidential candidates and New York Mayor Michael Bloomberg - with the actor’s image playing a ventriloquist’s role for a bipartisan and independent team of voices appealing for help for the world’s poorest.” The Defamer says Matt Damon “makes a convincing first lady.” Democratic Blogging Staple DailyKos describes the ad as “non-partisan tackling of global poverty, hunger and HIV/AIDS”, and Republican powerhouse blog Townhall breaks the news that the ad “will debut on Meet the Press on Sunday.”

To see what all the fuss is about visit www.one.org/voices and be sure to pass along to your friends to help spread our message of ending global poverty.

Below, a small sampling of the ad’s blog coverage so far:

• The Huffington Post
• TIME’s The Page
• PerezHilton
• DailyKos
• Townhall
• NPR’s Blog
• Real Clear Politics
• Oklahoma Women’s Blog Network
• The APB (Anti-Poverty Blog)
• ABC News Blog
• Chicago Tribune’s Swamp Blog
• Green Mountain Politics
• Hollywood Scoop
• Defamer
• New York Magazine
• The Guardian
• Citizen Sugar
• The Insider
• Pop Crunch
• Observer
• NewsDay
• ecorazz
• Michelle Obama Watch
• Seriously OMG
• CNN Politics Political Ticker
• E Online Blog

-Chris Scott

Ta Da! Debuting Our New TV Ad.

Next week ONE debuts our new TV ad nationally, but we’re debuting it to our
members as soon as we possibly can - right now!

Check it out at one.org/voices.

For more than a year, ONE members have been trailing the presidential
candidates asking them to go on the record with their plans to combat global poverty. Now we’re taking our message to the airwaves with this major new TV ad. The spot spot features Matt Damon with different Americans’ voices - among them Michelle Obama, Cindy McCain and Mayor Bloomberg.

Share this online sneak preview with your friends now, and then watch for it on TV nationally starting Sunday, August 24th.

You can learn more about the ad here.

-Virginia Simmons

Some Fun Recent ONE Hits

Are you ONE?
Lane Hudson in The Huffington Post.

Bloggers from both ends of the political spectrum rarely find agreement on issues. Even more rarely do they sit around a table to brainstorm on ways we can work together. This summer, The ONE Campaign provided the issue and the setting that brought conservative and liberal bloggers to stand together….

Until now, there has been no widespread movement to force this issue into the political agenda of the United States.

Now, we have The ONE Campaign. When people see my white ONE wristband, they usually ask which cause of the day the white band is for. I simply reply “The ONE Campaign is the campaign to make poverty history.” After allowing a moment for the levity of the situation to absorb, I usually throw in, “It’s Bono’s poverty thing.”

Ruby is Tobey Maguire’s Number One

Source.

Matt Damon in a ONE band at the Toronto film festival this weekend.

Source.