New statistics from the GSM Association reveal that cell phone usage is taking off across Africa. The GSMA reported that African cell operators added 70-million users in the past year (a growth rate of 33%) and expanded cell phone coverage by an area the size of France. Around 66% of Africa’s population is now reached by a mobile phone signal, up from 62% in 2007. Some African countries, such as Egypt, Kenya, Rwanda and Uganda, already have coverage rates well above 90%.

Cell technology has enabled poor African countries to bypass the messy infrastructure and expensive start-up costs of setting up fixed-line systems. As a result, wireless technology is reaching isolated rural areas where fixed lines were never able to penetrate: while the number of African cell phone users reached 282 million in 2008, there are still only 35 million fixed lines on the continent.

For Africa, these new connections have the potential to reap widespread development benefits. Where roads are bad, fixed lines nonexistent and email rare, cell phones are forging communications links that are vital to economic and social progress. Everyone from farmers to health ministers to market vendors is coming up with innovative ways to harness cell technology. In Kenya, for example, the Kenyan Agricultural Commodity Exchange (KACE) linked up with Safaricom, the country’s largest cell phone company, to help farmers access market prices over their phones. For about 20 cents, farmers can use text messaging to get current prices for goods at markets throughout Kenya, allowing them to reduce transaction costs and bypass middlemen, who often charge below-market rates.

Donors are getting the hint that cell phones can help overcome deficits in Africa’s health infrastructure. PEPFAR, for example, is working with African health ministries and the private sector to set up the Phones for Health program, a $10 million initiative that will allow health workers to use cell phones from the field to input health information to a central database. The program is modeled after TRACnet (http://www.pepfar.gov/pepfar/press/84654.htm), an impressive web-based system in Rwanda that collects and disseminates antiretroviral treatment program reporting, drug shortages and CD-4 tests across the country.

In the long term, coverage and usage must expand significantly if African countries are to realize the full economic potential of cell technology. Evidence indicates that high levels of cell phone usage can fuel economic growth and even attract foreign investment. One widely-cited study found that a developing country with an average of 10 more cell phones per 100 people has 0.59% higher GDP growth than an otherwise identical country. Seizing upon this opportunity will require prioritization by both the international community and African governments, who must continue to combat regulatory bottlenecks that constrain the competitiveness of cell operators across the continent.

-Nora Coghlan, ONE.org

Friday, May 9, Cairo, Egypt

The anxious anticipation that comes with hard work has just given over to pure, unadulterated excitement as we arrive at the Pyramids to check out the site where an expected 2,500 people will gather tomorrow evening for the live Pangea Day program. We can almost feel the presence of long ago civilizations here at the only remaining wonder of the truly ancient world. The production crew has been working hard for days, and their efforts are paying off. It’s an impressive sight and will be even more stunning tomorrow night with the giant screen alive with images and the Pyramids illuminated.

People watching the live program on television, the Internet, or at one of the many independently-organized Friends of Pangea Day events will join us here in Cairo, and join with the other live broadcast locations in Los Angeles, Mumbai, London, Kigali, and Rio de Janeiro… and we’ll be able to laugh, cry, and cheer together with people from all over the planet.

Locally, we’ll be celebrating with the friends and family of Egyptian-American filmmaker and Pangea Day creator, Jehane Noujaim as actor and UNICEF Goodwill Ambassador Khaled Abol Naga takes the stage here in Cairo as our host for the evening.

Everyone all abuzz because Egyptian pop star Mohamed Mounir is scheduled to perform. Kelly tied up her bandwidth earlier today downloading some of his songs.

As the crew puts the finishing touches on the buildout, continues to test and refine the technical aspects, and perfects the lighting on the pyramids, the idea that tomorrow we’ll be in this very place watching films / speakers / musicians at the same time with people across the globe is inspiring enough to give us chills even in the heat of the desert. We hope you’ll be watching with us, wherever you are.

-Pangea Day Team Members Kelly Stoetzel & Jennifer Trone