This morning, I joined a 12-year-old Ugandan soccer star, a giant mosquito and the commissioner of Major League Soccer, among many others, for breakfast at the ESPN Zone in Times Square for the U.S. launch of the United Against Malaria campaign.

As covered before on the ONE Blog, United Against Malaria is an effort that aims to kick the world into high gear to beat malaria by leveraging soccer and the 2010 World Cup in South Africa. Like any good squad, United Against Malaria is fielding a versatile group of players, including soccer stars, government officials, celebrities, corporations and NGOs, including ONE.

Many people representing this diverse partnership were at today’s launch, but perhaps the biggest star was the smallest person in the room. Charles Ssali, a 12-year-old soccer player from Uganda, is the “global emissary” for United Against Malaria. Charles wears number five for his local youth team in Uganda and has played in tournaments as far away as Sweden and Denmark. Charles is also a malaria survivor and has seen the disease impact his community and friends firsthand. Ever since recovering from malaria at age four, Charles has slept under a bed net and told his friends to do the same. Now he’s taking the message that he tells his friends on the soccer fields of his native Uganda—that you can stop malaria with simple, effective solutions—all over the world with the United Against Malaria team.

In addition to today’s launch in New York City, Charles will be launching the effort in Brussels, Addis Ababa and Cape Town. When I talked to him after the event and told him that’s a lot of travel for a little guy, he flashed his big smile at me and said he’s really enjoying his first trip to New York City, he’s excited to travel to Brussels next, but he is most looking forward to Johannesburg, where he’ll see the World Cup.

Beyond Charles, other big names from the soccer world spoke this morning, including Major League Soccer Commissioner Don Garber and Fox Soccer Channel’s lead announcer Max Bretos. Both discussed how the sport, probably the most popular in the world, and its biggest moment, the World Cup, have the potential to tap into a huge audience. It’s an audience—sports fans, youth soccer players, soccer moms and dads—who may not yet fully know the malaria story, but who have the potential to be passionate, engaged advocates once they see malaria can be beat.

From the NGO world, ONE’s own U.S. Executive Director Sheila Nix and Malaria No More’s Chairman Peter Chernin discussed how United Against Malaria can mobilize this new audience into effective political advocacy. The ultimate aim is to catalyze the world to reach the international target of reducing malaria deaths to near zero by 2015. It’s a goal that is within reach. Sheila and Peter pointed out the tremendous gains that have been achieved in just the last few years thanks to African leadership supported by effective U.S. and international efforts like the President’s Malaria Initiative and the Global Fund. Malaria rates have been slashed in countries like Rwanda and Ethiopia. But if we want to finish the deal and finally end deaths from malaria, these programs will need continued support. Sheila and Peter said United Against Malaria can play a pivotal role by making the connection clear for the public about how contacting your member of Congress to support effective programs will result in lives saved.

Finally, two more critical leaders, Ray Chambers, the United Nations’ Special Envoy for Malaria, and Bishop Thomas Bickerton of the United Methodist Church talked about how all this progress is being forged on the ground level in Africa with proven tools like bed nets, malaria treatment and better public awareness. Both spoke eloquently on the power of individuals such as Charles to make a difference in this fight, including both advocates like ONE members in the United States and community leaders in Africa raising awareness of effective prevention measures.

And now with United Against Malaria officially kicked off in the United States, there is only one thing missing from the team: you. The good news is that there are no tryouts (especially for me and my rusty soccer skills). All you need is a belief that in the next five years, deaths from malaria must end, and a voice to recruit your friends and press your elected officials. Be sure to follow the rest of Charles’s journey and join the United Against Malaria team at www.unitedagainstmalaria.com.

Global Health Magazine just posted this interesting interview with Ambassador Eric Goosby, the U.S. Global AIDS Coordinator. In it he discusses the President’s Emergency Plan for AIDS Relief (PEPFAR) at length as well as the Obama Administration’s plans for combating the global AIDS epidemic.

Excerpt below, full interview here

Q: What are you spending most of your time on now?

Goosby: The main focus has been in understanding what we’ve done in the first five years in the PEPFAR programs (and) in each location how our response in both prevention and treatment do or do not relate to the demographics of the epidemic in each of these settings. In each city, there are multiple epidemics. Each has their own population, and movement of the virus through that population. And we’re looking at how well our prevention programs understand that movement of the virus, and if they have indeed positioned themselves in front of it.

A second focus … has been appreciating the complexity of our partnering network within the country, in the NGO community in particular. It’s been astonishing to see how well we have done in urban populations.

But now the fragility of these health systems is what I’m most concerned about it. They are as fragile as the NGO who is involved in the delivery, and that is dependent on continued resources from us to support them in that effort.

Ready to help kick malaria out of Africa? Then make sure to check out United Against Malaria’s (UAM) new website.

Soccer stars, foundations, governments, and corporations are all joining forces ahead of the 2010 World Cup in South Africa to unite against malaria. And don’t forget the NGOs, too, including UAM’s founding partners ONE, PATH, Malaria No More, Roll Back Malaria, Comic Relief, Johns Hopkins Bloomberg School of Public Health, Population Services International and the United Nations Foundation, with support from the Bill & Melinda Gates Foundation. By leveraging soccer—one of the most popular sports in the world—UAM aims to raise global awareness and renew worldwide commitment to ending malaria.

So what can you do to join in the cause? Visit the UAM website and sign the virtual soccer ball to show your support. Read all the latest news on the UAM blog (don’t miss the behind-the-scenes post with U.S. Soccer Men’s National Team Captain Landon Donovan), play the “World Cup Soccer Challenge: Kick Malaria” game on Facebook, even add a UAM twibbon (a colorful football) to the bottom of your twitter avatar. Check out their new site today!

On Friday, President Obama announced that the U.S. will overturn its 22-year-old ban on travel and immigration to the U.S. by HIV-positive people.

In early July, we let you know that the HIV travel ban was set to be lifted through a change issued by the Centers for Disease Control and Prevention (CDC), noting that public comments were being requested and that a final rule would be issued later in the year. We are happy to report back that the change has been approved, and the ban will be officially lifted at the beginning of the New Year.

Of the new regulation, President Obama said, “We lead the world when it comes to helping stem the AIDS pandemic-yet we are one of only a dozen countries that still bar people with HIV from entering our own country.” He continued, “If we want to be the global leader in combating HIV/AIDS, we need to act like it.” Obama also thanked former President George W. Bush, for approving the initial steps to repeal the ban last summer. Obama’s comments came during a signing ceremony to extend the Ryan White HIV/AIDS program, which provides medical care and support to about 500,000 mostly low-income and uninsured people living with HIV/AIDS.

Today, the Global Fund to Fight AIDS, Tuberculosis and Malaria and the Federal Ministry of Health of Nigeria announced the largest single malaria initiative ever signed by the Global Fund, which will provide the resources for 30 million bed-nets in Nigeria. Each year, there are approximately 57 million cases of malaria in Nigeria, causing an estimated 225,000 deaths annually. Check out the full press release here.

As part of its efforts to eliminate malaria, Nigeria aims to place two bed nets in every household in the country by distributing 62 million bed nets by December 2010. Global Fund grants will provide half of this total. Other contributors include: the World Bank, DFiD, USAID, UNITAID, UNICEF and the Nigerian government.

“I am extremely pleased that our partnership with Nigeria continues to grow: it shows Nigeria’s strong commitment to fight malaria, and strengthens our relationship since Nigeria is also a Global Fund donor,” said Professor Michel Kazatchkine, Executive Director of the Global Fund. “Nigeria is showing why reaching global targets for malaria is no longer fanciful but something that can actually be achieved,” he said.

The malaria grants signed today amount to US$ 285 million over two years. The Global Fund used a flexible approach by signing, in July 2009, an interim agreement to allow for the timely distribution of 3.4 millions bed nets, which have just arrived in country in time for the mass distribution campaign planned for December this year. Two other grants were also signed, one for tuberculosis for US$40 million and one for Health Systems Strengthening for US$55 million.

Along with the great infographics we’ve been writing about on the ONE Blog, the Living Proof Project has also produced some great photo essays. Each one tells a story and really illustrates the topic in ways words alone often can’t.

This gallery I thought was particularly striking. It follows Kevin who is HIV-positive and works at a health center in Dimbokro, Cote d’Ivoire.

Check it out by clicking the image below:

Remember to tune in to the season premiere of “Ugly Betty” tonight at 8 PM EST on ABC. The episode will feature Nothing But Nets and a plot-line involving the eradication of malaria-carrying mosquitoes.

Here’s a short interview with America Ferrera on this morning’s Good Morning America discussing the season premiere and Nothing But Nets. You can learn more about the episodehere.

This Saturday, October 17th, multiplatinum selling band Third Day will be performing at Freedom Hall in Louisville, Kentucky. The band has generously offered to let ONE set up booths to sign up new ONE members and build our growing movement of dedicated individuals like you, working to end global poverty.

If you live in the area, and would like to volunteer with ONE, please sign up here. People who join ONE that night will also be invited to a special acoustic session with the band after the concert where people can come and learn how to be more involved in the fight against extreme poverty.

Here are the details:

When:
Saturday, Oct. 17. Arrive at 5:30PM

Where:
Freedom Hall at the KY Expo Center
937 Phillips Lane
Louisville, KY 40233

In DC this Wednesday? Then RSVP for a conversation about the “Role of Trade in Promoting U.S. Global Development Goals” hosted by the Modernizing Foreign Assistance Network and the German Marshall Fund.

The panel will be moderated by former Rep. Jim Kolbe (R-AZ) and feature Ambassador Demetrios J. Marantis, Deputy U.S. Trade Representative. It will also include introductory remarks by Ritu Sharma, Co-founder and President, Women Thrive Worldwide.

More info about the event below. You can RSVP by emailing rsvp@gloverparkgroup.com with subject line “MFAN-GMF Marantis Event RSVP”.

Trade can be a powerful engine for economic growth and poverty reduction. Access to new markets for poor country products is a crucial piece of the development puzzle. But there is a growing recognition that for many developing countries – particularly the poorest – gaining market access, even preferential market access, is only half the battle. Market access is necessary but not always sufficient. Together, trade and aid can accelerate efforts to spur economic growth, alleviate poverty and enhance security.

During his recent trip to Africa, United States Trade Representative Ron Kirk affirmed that “the United States is committed to working with our African partners to ensure that trade and development work hand-in-hand” and to “supporting trade capacity building assistance, also known as ‘Aid for Trade.’” How can U.S. trade policies more effectively align with U.S. development goals? Are there opportunities for greater transatlantic and global cooperation on trade and development in light of recent commitments at the G20 Summit in Pittsburgh?

Malaria No More’s blog “Buzzwords” picked up this story about a really innovative new way to provide malaria patients with easy access to life-saving anti-malarial medication– through cell phones and text messaging, of course.

Called “SMS for Life”, this pilot project is headed by Roll Back Malaria in collaboration with Vodafone and IBM and seeks to “harness everyday technology to eliminate stock-outs and improve access to essential medicines in sub-Saharan Africa.” By using a combination of mobile phones, SMS messages and electronic mapping technology, “SMS for Life” can enable a more efficient system for tracking and managing medical supplies.

Earlier this week we blogged about other breakthroughs in using cell phones to help fight poverty and disease, something that’s becoming more and more of a trend. Check out “SMS for Life”s website here, and check back on the ONE Blog for further developments on this front.