Yesterday, Ben & Jerry’s announced that all of the flavors in all of the countries where its ice cream is sold will be converted to Fair Trade Certified™ ingredients by the end of 2013. Check out the details of the announcement in a funny video from TransFair USA CEO and founder Paul Rice here.
You can read more about Ben & Jerry’s going fair trade here.
February 20, 2010 at 5:46 pm
Awesome news, Kara. Way to go, Ben & Jerry’s! Fair Trade is the Way for Business to Grow.
ALWAYS FOREVER, ONE – debbie
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