Ben & Jerry’s and Fair Trade


Feb 19th, 2010 9:56 AM UTC
By Kara Arsenault

Yesterday, Ben & Jerry’s announced that all of the flavors in all of the countries where its ice cream is sold will be converted to Fair Trade Certified™ ingredients by the end of 2013. Check out the details of the announcement in a funny video from TransFair USA CEO and founder Paul Rice here.

You can read more about Ben & Jerry’s going fair trade here.

TAGS: Fair Trade

  1. Debbie Ksays: Feb 20th, 2010 5:46 PM EST

    February 20, 2010 at 5:46 pm

    Awesome news, Kara. Way to go, Ben & Jerry’s! Fair Trade is the Way for Business to Grow.

    ALWAYS FOREVER, ONE – debbie
    http://www.myspace.com/mulago

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