“Your Life is in Your Hands”

Nov 9th, 2009 9:57 AM UTC
By Chris Scott

In Zambia, a rainy season has raised fears of a cholera outbreak. To help prevent a cholera outbreak, UNICEF and its partners have launched a new advocacy campaign called “Your Life is in Your Hands.”

The key to the campaign’s effectiveness, according to UNICEF, is that it relies on peer-to-peer advocacy, meaning that children and young people become effective ambassadors in spreading the importance of good hygiene to their peers. The campaign is being rolled out “through town–hall meetings for school children, follow-up events in schools, radio public service announcements and a UNICEF cartoon character named SOPO.”

You can read more about “Your Life is in Your Hands” here.

TAGS: From Our Partners, UNICEF, Zambia

Comments

Comment Guidelines

Previous Post #FollowFriday @ONECampaign
Next Post Jessica Alba in Washington

Blog Contributors

Joe Powell Latest Post Challenging stereotypes through ‘An African Election’

Lauren Pfeifer Latest Post FAQ: The World Bank’s proposed Global Partnership for Enhanced Social Accountability

Tom Wallace Latest Post Countries prioritize sustainable energy for 2012 at World Future Energy Summit

Sara Messer Latest Post Donor spending: Who paid up in 2010 — and who didn’t

View All Contributors

Hot Topics

Fight the Famine, Feed the Future
ONE is campaigning to ensure that the Congressional budget does not cut foreign assistance programs like Feed the Future that help people break the cycle of poverty and hunger.
Crisis in the Horn of Africa
The Horn of Africa is experiencing its worst drought in 60 years. More than 11 million people, mostly nomadic pastoralists and farmers in south-central Somalia, north-eastern Kenya, and south-eastern Ethiopia, are severely lacking access to food.
The Beginning of the End of AIDS
2011 marks 30 years since the first cases of AIDS were documented. Take a closer look at the specific, achievable goals we must hit by 2015 to make this year the beginning of the end of AIDS.
Agriculture Accountability
As aid agencies warn more than 9 million people could be affected by a food crisis in East Africa, world leaders are failing to keep their 2009 promises to tackle the causes of chronic hunger and support farmers in the world's poorest countries.

View All Hot Topics