Check out (RED)NIGHTS
For those who might not have had a chance to peruse the (RED)TM site lately, I wanted to highlight the fantastic and truly interactive (RED)NIGHTS section. In case you’re not familiar, (RED)NIGHTS is ‘a concert series that saves lives’ featuring 26 concerts by different musicians including Santigold, Fall Out Boy, Built to Spill and many others in support of (RED)’s goal to eliminate AIDS in Africa. We blogged about “Hal Willner Presents: Evening with Gavin Friday and Friends”, which was the 16th concert in the series, here.
The web portion of the series relies heavily on users to share photos, videos, and tweets—a lot of which are then posted on the site. All told it is a very cool site, so be sure to check it out and share with your friends here.
As you know, a portion of profits from each (RED) product sold goes directly to the Global Fund to invest in African AIDS programs. To date, (RED) has generated over $135,000,000, which supports AIDS programs that have reached 4 million people.
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