Actor Ashton Kutcher beat CNN to one million followers on the social media platform Twitter at 2:13am EST Friday. To celebrate his triumph over the network giant, Kutcher is sending 10,000 mosquito nets to help Malaria No More fight malaria in Africa. This will help protect 20,000 children from this disease-and raise awareness just in time for World Malaria Day on April 25th!
Kutcher is highlighting World Malaria Day on April 25th by mobilizing his Twitter followers to tweet about the disease and donate mosquito nets to Malaria No More. On Tuesday, Kutcher realized that he had over 850,000 followers on Twitter (making his Twitter feed the third most-followed after Britney Spears and CNN) and the gauntlet was thrown! In only a few short days, he has gotten tens of thousands of people to sign up to help him reach his goal and send mosquito nets to Africa. CNN joined in the fun and tracked the race to a million on air and on the web, with Larry King and Anderson Cooper urging their viewers to put CNN over the top—but in the end, Ashton carried the day!
Ashton Kutcher is leveraging the incredible power of Twitter to catalyze one of the biggest pro-social movements in history. This is an amazing model of how modern technology and social networking can be applied to a social issue, inspire millions of people and help save lives. Follow Ashton and congratulate him for his great work and for helping to save lives from malaria at http://twitter.com/aplusk.
Malaria No More is determined to end malaria deaths and is using every weapon in its arsenal.including new technologies to fight an ancient disease. Twitter has emerged as a robust vehicle for raising mass awareness and rallying the world to say NO MORE to malaria deaths. Follow Malaria No More on Twitter at http://twitter.com/malarianomore.
-Emily Bergantino, Malaria No More
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